g mason group Hiring for Social Media, Marketing, and Brand Manager – Pet Supplies and Personal Care at New York, NY Full Time

G Mason Group and Scent Theory

Our company is a fast growing designer, marketer, and manufacturer of products. Our divisions consist of pet supplies, and personal care products. We are looking for a brand manager to help build up 2 of our brands presence properly via social media, marketing, influencers, paid ads, etc. Our products are distributed at mass brick and mortar retailers, and online ecom sites.

Responsibilities:

• Introduce and oversee day-to-day management of campaigns and ensure brand consistency
• Facilitate scaling brand and company awareness through various social media channels (facebook, instagram, linked in, tik tok, etc)
• Work with brand to create and implement social media strategies monthly
• Ensure brand consistency in copy through tone, voice, and terminology
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Tik Tok, Instagram, Twitter, Facebook, Pinterest, YouTube and LinkedIn
• Ensure progress on all platforms by using analytical tools such as Google Analytics and others
• Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
• Oversee a strategy for influencer engagement
• Oversee a strategy for publication and press releases

Qualifications for Social Media Manager

• 3-5 years of social media management experience
• Bachelor’s degree in business, marketing, journalism, public relations or related field
• Professional certification in Google Analytics strongly preferred
• Proficient using multi-social posting programs such as Hootsuite and HubSpot
• Strong computer skills using Microsoft Office and Adobe Suites
• General knowledge of Search Engine Optimization and internet ranking for web content
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
• Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once

Job Type: Full-time

Pay: $65,000.00 – $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to commute/relocate:

• New York, NY 10018: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Preferred)

Work Location: One location