Furnished Quarters Hiring for Director of Marketing Job at New York, NY Full Time

Joining Furnished Quarters means being at the intersection of travel, hospitality, real estate, lifestyle, design, and many other industries – an exciting, dynamic mix of sectors. Working for an established, award-winning company that is still growing, expanding, and innovating at every turn. Maintaining a healthy work-life balance that is not just encouraged but prescribed. And being part of a family-owned company where every voice is heard and amplified.

Since 1998, Furnished Quarters has been providing exceptional furnished apartments to both business and leisure travelers. We’ve grown to become the largest independently owned and operated supplier of global temporary housing, offering over 100,000 apartments in more than 800 cities around the world.

Both internally and externally, we celebrate five Core Values: Challenge, Collaboration, Care, Career, and Community. We love a good Challenge, to better ourselves and each other. We encourage and celebrate Collaboration at every turn. As a certified LGBT-owned business, we Care about people, diversity, and inclusion, treating others with respect and integrity. We support every employee in their Career growth and development. And we create a Community where people feel comfortable to be themselves and find fulfillment in their work.

Work with us and find out what it means to Stay Different.

The Director of Marketing is responsible for developing and setting the Furnished Quarters marketing strategy. They will work closely with our sales leadership team to generate leads, win new business through creative campaigns, and design programs, materials, and messaging to meet the needs of both individual and corporate clients. This role guides the marketing department by evaluating and developing revenue-generating marketing initiatives, effectively communicating Furnished Quarters service offering, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for the Furnished Quarters brand. The Director of Marketing will work closely with the Technology Team, helping to design and develop innovative digital products for our corporate clients, guests, and internal staff.

ESSENTIAL FUNCTIONS

• Develop annual marketing strategy, campaigns & events/activations to support the organizational and business goals.
• Design and execute highly engaging and innovative experiences/programs to win new business and drive client loyalty.
• Maintain consistent branding across all marketing and sales communications.
• Understands, anticipates, and addresses the drivers/barriers, influences, and nuances involved in marketing and brand decision-making.
• Partner with sales to understand sales needs and deliver supporting materials to build brand awareness, positioning, and lead generation efforts.
• Continuously leverage data from across the business to adapt and enhance the marketing strategy, including market segmentation, business model analysis, win-loss, pipeline trends, market insights, analytic reports, and competitor research and analysis.
• Research demand for our services and identify potential customers.
• Oversee interactive marketing and promotion, analytics, development, social media strategy and execution, and email campaign management.
• Effectively creates and manages Adword campaigns in collaboration with ownership.
• Conducts weekly marketing initiative status meetings with ownership weekly.
• Measure and analyze marketing effectiveness across all platforms to optimize efficiencies.
• Design internal processes to support local and remote sales personnel.
• Provide project management for direct reports to provide motivation and ensure timely completion of projects.
• Oversee content updates on the company and other third-party websites, inclusive of photography.
• Responsible for creating the annual Marketing Budget, including expenditures, return-on-investment, profit-loss projections, and tracking/maintaining expenses within the approved budgetary guidelines.
• Collaborates with Sales Leadership to understand Furnished Quarters product offering and effectively communicate our abilities to prospective enterprise-level clients.
• Creates messaging to differentiate between Furnished Quarters’ different business lines.
• Leads the RFP process from strategic conception through execution, inclusive of proposal writing.
• Organize company conferences, trade shows, events, and client gift programs.
• Support marketing technology initiatives.
• Oversee property photo and virtual tour shoots.
• Participate in industry organizations, traveling as required for conferences and tradeshows.
• Responsible for business expense reporting.
• Maintain marketing staff by recruiting, selecting, orienting, and training employees.
• Conduct monthly team one-on-one meetings, performance reviews, and coach staff for development.
• Approve paid time off and the weekly payroll for marketing staff.

REQUIRED SKILLS & QUALIFICATIONS

• Bachelor’s college degree in marketing, business, or related field required.
• 8+ years of marketing experience, preferably in a related industry.
• 4+ years of marketing leadership experience.
• Must have the ability to work in a team-based environment and thrive on collaboration.
• Must be a skilled leader who creates an inspiring vision, leads by example through mentoring and coaching.
• Creative and innovative marketing campaign experience.
• Strong interpersonal and communication skills.
• Exhibit excellent organizational skills.
• Entrepreneurial and work well in a rapidly changing environment.
• Possess a strong work ethic, with the ability to work in a dynamic and demanding work environment to meet critical deadlines and complete projects with minimal supervision.
• Significant experience and understanding of digital platforms, including web, mobile apps, paid media, social, etc.
• Strong copywriting skills.
• Possess the ability to create and manage budgets.
• Ability to manage and oversee RFP’s (Requests for proposal), inclusive of proposal writing.
• Ability to read, write, speak, and understand the English language fluently to communicate with management, clientele, and co-workers.
• Experience managing a design team for projects ranging from web applications to print media.
• Salesforce.com experience is a bonus.
• Advanced marketing automation experience, with Pardot skill proficiency, preferred.
• Advanced Google Analytics proficiency required.
• Some knowledge of HTML and CSS preferred.
• Proficient in all Microsoft applications, including Excel, Word, and Outlook.
• Comfort/familiarity working with design software including Photoshop, Illustrator, Powerpoint.
• Maintain a professional appearance and cordial attitude to clients and colleagues at all times.

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