Fedtech, Inc Hiring for Digital Marketing Specialist at Arlington, VA, United States Full Time

Job Description

If you’re a passionate and innovative person with the ability to conceptualize and implement digital marketing strategies – then we should talk!

Who we are :

• FedTech is a group of entrepreneurially minded people on a mission to unlock the benefits of technology.
• We believe in the value of deep tech and its positive impact on the world, aspiring to democratize access to it for entrepreneurs and professionals around the world.
• We are venture builders who thrive at the intersection of US entrepreneurship, breakthrough technologies, and mission-driven organizations.
• Since 2015, we have successfully driven deep tech ventures with individuals, companies, universities, and government agencies to stay at the bleeding edge of innovation.

What you’ll do :

As a Digital Marketer at FedTech, you will spearhead diverse client marketing strategies, ensuring innovative and targeted campaigns across various platforms.

Your role involves in-depth collaboration with internal teams, managing marketing assets, analyzing campaign data, and maintaining strong client relationships.

Committed to continuous learning, you’ll stay informed of marketing trends to keep FedTech and its clients at the forefront of the industry.

Typical functions include :

• Company-Wide Collaboration
• Liaising with every department team to ensure our brand message is consistent and effective across all internal and external communications.
• Multi-Client Marketing Strategy Management
• Juggling multiple marketing strategies, tailoring each one to meet the unique needs and goals of different clients, ensuring that each campaign is innovative and targeted.
• Internal Team Marketing Collaboration
• Working in harmony with the internal teams, you will help develop, implement, and communicate marketing strategies.
• Marketing Asset Tracker Management
• Overseeing the organization and tracking of marketing assets.
• Client Relationship Management
• Building and maintaining strong relationships with clients will be key, becoming their trusted advisor on all things digital marketing, and ensuring their satisfaction with our services.
• Project Campaign Ownership
• From conception to execution, you will own marketing campaigns, ensuring they are delivered on time, within budget yielding the best return on investment.
• Multi-Platform Campaign Management
• Orchestrating campaigns across various digital platforms
• Analytics and ing
• Analyzing data to derive actionable insights and compiling s – you will be the eyes and ears of campaign performance.
• Continuous Learning and Adaptation
• Commitment to staying ahead of the curve, continually educating yourself on the latest trends and technologies to keep FedTech and clients at the forefront of digital marketing.
• Stakeholder Education
• A part of your role will involve educating stakeholders about the digital marketing landscape, ensuring they understand the value it brings.

Successful candidates will have the following skills and qualifications :

• 3-5 years of digital marketing experience
• Completion of a bachelor’s degree
• Ability to articulate ideas, strategies, and results to various stakeholders over Email, Slack, and video calls.
• Knowledge of how to design and strategize a full-fledged marketing campaign, including setting clear objectives, target audience segmentation, and budget allocation.
• Expertise in using various advertising platforms like Google Ads, Instagram Ads Manager, LinkedIn Campaign Manager, etc.

and basic understanding of graphical editing software like Adobe Creative Suite or XD.

• Ability to collaborate effectively with cross-functional teams like design, content, and sales.
• Proficiency in using tools like Google Analytics to evaluate campaign performance.
• Knowledge of email marketing and best practices.
• Ability to allocate and track marketing spend efficiently from different stakeholders.
• Understanding of how to leverage various social media platforms for branding and direct response campaigns.
• Keeping up with the latest digital marketing trends and platform updates.
• B2B marketing, B2C marketing efforts.
• Google Ads, HubSpot Inbound, Any Major Social Media platform
• Familiarity with HubSpot, Salesforce or Active Campaign is beneficial, but if you’ve used similar platforms, we’d love to hear about your experiences.
• Experience in government marketing (B2G) is desired but not mandatory.

Our Values :

• Boldness : We have the fortitude to forge new paths and push beyond our comfort
• Unity : We treat our clients, team members and partners as we would like to be treated – we are one united team
• Introspection : We recognize introspection is the necessary ingredient in which self-improvement flourishes
• Leadership : We embrace servant leadership – putting the interests of client, team partners and partners first
• Decisiveness : We have a strong bias towards action

Compensation :

• Base salary range : 70-100k based on experience, skills and qualifications.
• Ability to earn upside bonus and equity, rapid career progression.
• A competitive benefits package including 401K with employer match, health / dental / vision plans through Blue Cross Blue Shield, unlimited PTO, employer paid disability insurance, parental leave, transportation, wellness reimbursements, amongst others.

Location :

Hybrid work arrangement (3 days in person at our headquarters in Arlington, VA and 2 days remote) is preferred. Relocation reimbursement may be available if needed.

Equal Employment Opportunity :

At FedTech, we are committed to providing a diverse and inclusive work environment, free from discrimination and harassment.

We value the unique perspectives and contributions of every individual no matter their race, color, ethnicity, religion, sex (including pregnancy, childbirth, lactation or related medical conditions), national origin, ancestry, age, marital status, sexual orientation, gender identity and expression, disability, veteran status, military or uniformed service member status, genetic information, or any other status protected by applicable federal, state, local, or international law.