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Social Media & Digital Marketing / Social Media & Digital Marketing
Federated Mutual Insurance Company Hiring for Digital Marketing & Analytics Strategist at Owatonna, MN Full Time
Full Job Description
Job Details:
As a Digital Marketing and Analytics Strategist at Federated Insurance, your expertise will play an integral role in shaping our digital marketing and communications efforts across multiple channels, including social media, search platforms, our websites, and email marketing. You will surround marketing and communications efforts directed to our clients, prospects, association partners, job candidates, employees, and community members. You will work with a collaborative team of creative professionals and cross-functional business areas to achieve Federated’s goals.
Responsibilities will include:
- Develop digital marketing and communications strategies using all necessary tools (e.g. website, email, social media, search, etc.)
- Research products, services, and current strategies to identify future opportunities and stay competitive in the industry
- Analyze web traffic, social media, and email marketing metrics and suggest solutions to boost traffic to channels
- Monitor SEO and paid marketing and communications efforts to optimize performance
- Establish best practices in digital marketing and communications to ensure Federated is in line with industry best practices
- Stay up-to-date with digital technology developments
This position is located within the Owatonna, MN office.
Technical Skills:
- Proficient in Google marketing platform solutions (Google Analytics, Data Studio, Tag Manager, Search and Display, etc.) and social media ad platforms (Facebook, Twitter, LinkedIn, Instagram etc.).
- Basic understanding of website management, UX/UI design, and Adobe graphic design software.
- Excellent written and verbal communication skills.
- Experience in Click Dimensions, Hootsuite, and PowerPoint preferred.
- Ability to memorize/recall information quickly.
- An unquestioned ability to retain confidential business and personnel information.
About Us:
At Federated Insurance, we do life-changing work, focused on our clients’ success. For our employees, we provide tremendous opportunities for growth. Over 95% of them believe our company has an outstanding future. We make lives better, and we’re looking for employees who want to make a difference in others’ lives, all while enhancing their own.
You will have opportunities to grow in your career. Our employees are encouraged to ask questions and learn on the job, and we are committed to promoting from within. We recognize your contributions with an exceptional rewards package that includes competitive pay and bonus programs, incredibly affordable health insurance, generous pension and 401(k) benefits, and gift matching and paid volunteer time to support your involvement in the community. Learn more about our Benefits.
All candidates must be legally authorized to work in the United States for any employer. Federated will not sponsor candidates for employment visa status, such as an H1-B visa. Federated does not interview or hire students or recent graduates with J-1 or F-1 visas or similar temporary work authorization.
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