Exostar Hiring for Digital Marketing Specialist at Herndon, VA, United States Full Time

Description

Position : Digital Marketing Specialist

Location : Herndon, VA or open to RemoteNC, GA, TX, NJ, WA, PA, IL, DC, MD, UT, FL, SC

Exostar – The Company :

Exostar’s cloud-based platforms create exclusive communities within the Aerospace and Defense, Life Sciences, and other highly regulated industries where members securely collaborate, share information, and operate compliantly.

Within these communities we build trust. By analyzing community data, we provide insights and intelligence, enabling organizations to make better, timelier decisions, to mitigate risk, and operate more efficiently.

Exostar – The Employer :

• We believe in employee development : we promote internally and provide training and educational assistance.
• We provide a fun, engaged workplace, with monthly social and community-building events.
• We offer comprehensive benefits and multiple PTO plans

Job Overview :

We seek a talented and versatile Digital Marketing Specialist to join our team and directly support and to the Marketing Lead in driving lead generation and pipeline growth through an omnichannel approach.

The Digital Marketing Specialist will be pivotal in optimizing marketing processes, integrating tools for seamless communications, and implementing persona-based messaging.

This individual will be an essential asset in streamlining efforts, maximizing efficiency, and driving continuous improvement in our marketing initiatives.

Your day, if you join us : Essential Job Functions

• Supporting Lead Generation Campaigns : Collaborate with the Marketing Lead to plan, execute, and optimize lead generation campaigns across various channels, including but not limited to email marketing, organic search, social media, and paid advertising.
• Supporting Marketing Automation Management : Utilize HubSpot to implement and enhance nurturing workflows, track lead interactions, and effectively manage the lead database to improve user experience with the Marketing Lead.
• Improving Data Cleanliness : Regularly audit and maintain the lead database to ensure data accuracy and integrity. Implement strategies to enhance data cleanliness for more effective marketing automation and help manage list segmentation.
• Supporting HubSpot Integrations : Work with Marketing Lead to improve various integrations and property mapping to facilitate the smooth incorporation of different tools, such as ZoomInfo, LinkedIn Sales Navigator, WordPress, and webinar platforms, into HubSpot.
• Persona-Based Messaging : Collaborate with the Marketing Lead to improve and implement persona-based messaging that resonates with target audiences at different stages of the buyer and customer journey.
• A / B Testing and Data Analysis : Support A / B testing on marketing assets, analyze performance metrics, and draw actionable insights to optimize campaigns and improve conversion rates.
• Embracing an Agile Environment : Continuously identify areas for improvement and proactively suggest and implement changes to drive efficiency and effectiveness in marketing initiatives.
• Competitive Analysis : Monitor competitors’ marketing efforts, industry trends, and best practices to inform marketing strategies to maintain a competitive edge.

Qualifications :

• Bachelor’s degree in marketing with an emphasis in communication and design.
• Proficiency in using marketing automation platforms, particularly HubSpot.
• Familiarity with working in content management systems, particularly WordPress.
• Strong analytical skills and data-driven decision-making abilities.
• Creative mindset with the ability to develop engaging marketing content.
• Familiarity with persona-based marketing and audience segmentation.
• Agile work approach with a proactive attitude towards continuous improvement.
• Excellent communication, collaboration, and project management skills.

The Digital Marketing Specialist will be a key asset in supporting our Marketing Lead and driving lead generation and pipeline growth.

Their diverse skills in marketing automation, data analysis, and creative content development, coupled with an agile mindset, will ensure our marketing initiatives are streamlined, efficient, and continuously improving.

Hiring this talented specialist will enhance marketing capabilities and contribute significantly to the company’s sustained growth and success in the competitive market.

Exostar is an Equal Employment Employer. The company provides equal employment opportunities to all applicants without regard to race, color, religion, sex, national origin, age, marital status, disability status or genetic information.

Exostar is committed to providing equal employment opportunities for all persons in all facets of employment including recruiting, hiring, compensation, promotion, training, benefits, transfers and working conditions.