eTeam Hiring for Digital Marketing Manager at Folsom, CA, US Full Time

Job Title : Digital Marketing Manager

Location : Folsom, CA 95630(Onsite)

Duration : 12 Months(Contract), possible extension

Pay : $50 / hr on W2

The B2B Demand Generation Manager’s primary role is to develop and implement strategies to generate leads and revenue for the company.

The ideal candidate will have experience in lead generation, a deep understanding of the sales process, and strong analytical and communication skills.

This role is on the CPG Digital Marketing team, which plans and executes B2B digital campaigns. As part of this team, you will work closely with our B2B Program Manager and act as a liaison between our Marketing, Sales and Channel Marketing teams.

Responsibilities

• Implement demand generation strategies and campaigns
• Work closely with our Sales team and B2B Program Manager teams to define target account lists, align efforts and drive revenue
• Help design and oversee the implementation of intent and stage-based campaigns for tiered target accounts
• Use data and analytics to measure and improve the performance of demand generation efforts
• Develop and maintain relationships with Channel Marketing teams, Sales teams, partners and other stakeholders
• Monitor B2B marketing industry trends and stay up to date on new technologies and techniques
• Conduct market and customer research to identify opportunities and challenges

Minimum qualifications

• Bachelor’s degree in marketing, communication or equivalent experience in related fields
• 5+ years of experience in Global Corporate B2B digital marketing functions
• Hands on experience with a modern ABM tech stack, specifically with Demandbase, Marketo and Salesforce
3 days ago