Essense of Australia, Inc Hiring for Director of Social Media Full Time

Essense of Australia is an international bridal wholesaler with key offices based in Lenexa, Kansas and Perth, Australia. Our growing organization also operates in the United Kingdom, Europe, Canada, and New Zealand. We have been a global leader in bridal fashion for over 20 years and our designs are currently sold in over 1,500 stores worldwide. With innovative designs and a strong customer service approach, Essense of Australia is a dynamic and rapidly-expanding company that rewards excellence, drive, and collaboration.

The Role

We believe storytelling is a blend of art and science. It’s a creative idea brought to life through smart insights and observations. We are looking for a Director of Social Media to help create and share engaging and swoon-worthy stories that entice brides to fall in love all over again – this time with our wedding dresses.

The Director of Social Media is someone who has a deep passion and curiosity in social and digital culture and understands how to make a brand stand out. They will be responsible for driving the strategy and ensuring the successful execution of content across all our social channels. They will use data to make informed decisions and collaborate across the organization to continue to elevate business strategic objectives. This person will bring ambition and positivity to work each day, fostering creativity and growth among the social team.

The Director of Social Media will work cross-functionally and partner with key members across the Marketing, Digital, and Brand Experience teams, helping to lead the social creative direction for all of our bridal brands and retail locations.

To be successful in this role, the Director of Social Media will possess a balanced mix of strategic thinking, a creative eye, and a strong understanding of data analytics and operations. Is that you?

Responsibilities

Interested? Let’s dig in:

• Develop social media strategies for both wholesale and retail sides of the business that drive and expand brand awareness, leading to conversion with brides-to-be
• Oversee and manage the planning, content calendars, ing, and optimizations across all social platforms
• Drive innovation across all social channels, remaining up to date on new technology, platforms, macro trends, and competitor activities to apply to strategic plans
• Skilled at leading a team, scaling global social media content, and driving continuous improvement based on KPIs and industry trends Create and implement comprehensive social media plans to boost brand image and increase engagement
• Drive integration of social media platforms
• Maintain a unified brand voice across all social channels with a keen eye for creative excellence
• Monitor trends and keep up to date with social media tools, applications, channels, design, and strategy
• Work with Creative teams to develop content in a manner that is native to social, including developing aesthetic and tone
• Develop and vet the influencer needs and selection in collaboration with the Content Creation team
• Partner with the broader marketing team to build out performance-driven campaigns, uplevel product launches and deliver one-of-a-kind brand experiences
• Lead seasonal campaigns, owning strategy, concept, and operations
• Communicate thoughtfully cross-departmentally regarding launches, new initiatives, and general updates on social media-related activity
• Analyze social performance data and draw actionable insights and recommendations that lead to optimization across platforms and processes
• Lead monthly ing + key insights and drive improvements to upcoming content and future campaigns
• Effectively manage, coach, and lead local and global social media teams and drive efficiencies across the organization
• Understand the company’s values and ensure all social media aligns and displays them
• Meet ongoing deadlines in a fast-paced environment and ensure the timely completion of projects by the team
• Connect and demonstrate how social media contributes to the company’s strategic objectives
• Work collaboratively with cross-functional teams to ensure goals are aligned
• Partner with company leadership to build and grow brands

Qualifications

What We Are Looking For:

• The right culture fit is critical. Must be relationship-focused, agile, and not afraid to have fun.
• Must have the ability to work at a fast pace with a sense of hustle.
• Must be curious and have a continuous improvement mindset.
• Resourceful, proactive, solutions-oriented mindset
• Deep understanding of major social media platforms including Facebook, Instagram, TikTok, YouTube, and Pinterest, and how fashion brands interact with their audience in an authentic and effective way
• A proven track record of developing and executing creative social campaigns.
• Strong at collaborating with cross-functional teams, internal and external to launch social media strategies and campaigns with measurable business outcomes
• Communicate clearly and effectively in written and verbal channels with internal and external stakeholders
• Minimum 7 years experience in a social media management role or similar
• Minimum 3 years experience as a direct manager with a proven record of employee development and mentorship
• Bachelor’s Degree in Marketing or similar field preferred; equivalent relevant experience may be considered.
• Experience in the following areas is a plus and will make your application more strongly considered but not required:
  • Global organization or brands
  • Creative/Marketing Agency
  • Bridal Industry
  • Retail

What We Offer

We look forward to welcoming the successful candidate to our fast-growing global team! In return for your skills, we offer you the opportunity to join an international industry leader and be part of a creative and collaborative culture that empowers its people, promotes teamwork and embraces sustainability. We recognise and reward excellence, innovation, and loyalty. Our goal is to offer an inspirational and modern workplace that allows for talented individuals to thrive. As such, we provide competitive salaries and a comprehensive benefits package, with significant opportunity for exceptional team members to grow with us as we continue to expand.

*Please note: In order to be considered for this position, a cover letter and your portfolio must be submitted when applying*

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