Epson Australia Hiring for Lead Generation Specialist at Sydney, New South Wales, Australia Full Time

We work in harmony with our environment and communities to make things that improve the way we all live and work.

About The Company

At Epson Australia, we believe in openness, team spirit and respect. We focus on what’s important. We are a business that looks after our people and are proud of our ambition, and our successes.

We take our environment and sustainability seriously, and we’re committed to helping everyone who works here be the best they can be. Our brand is global; however, we’ve managed to create a unique family culture that feels local and gives you the support you need to find your own way.

About The Role

This role will help our business to bring in new leads and increase the number of prospects in our sales funnel through lead management. Your responsibility is to generate inbound and outbound leads, qualify and nurture them, progressing them to Marketing Qualified Leads (MQL) status that can be then handed over to the sales teams to be converted as Sales Qualified Leads (SQL) helping them to fill their sales pipeline and funnel to boost sales.

As a B2B Lead Generation Specialist you will be responsible for managing all aspects of our lead generation and lead nurturing activities for our B2B product categories. The role will be required to generate leads through phone calls, social media and emails, contact or nurture prospects to qualify leads and update managers on the progress of our lead generation initiatives. The role is required to adapt and update our lead generation tactics according to customers’ needs, market demand and the companies unique selling proposition (USP).

This role will also assist in helping the company maintain a high customer retention rate with our existing customer accounts by identifying customers that qualify for an upgrade. You will regularly review various databases such as; Salesforce, Finance Customer Portal, Customer Service Records and conduct a Customer Satisfaction Survey to generate upgrade opportunities for the sales team to close.

About You

• Bachelor’s degree in communications, marketing, or english
• 5 years’ experience in a similar role
• Proficient in using 365 Office Outlook, Teams, Word and Excel
• Advanced experience in using Salesforce and Pardot (Account Engagement) to manage Leads, Accounts, Contacts and opportunities. Experience in using Pardot to manage Prospects, Pardot Email, Pardot Campaigns, Engagement Studio and Automation
• Proven experience in lead generation or lead management
• Familiar with lead management software and the basics of online marketing.
• Familiar with major social media platforms, such as Facebook, Instagram, and LinkedIn, to effectively generate and manage existing leads.

Benefits @ Epson

• Flexible working arrangements
• Volunteer opportunities
• Birthday Leave
• Staff benefits and discounts from various partners.

How To Apply

If this sounds like you – apply via the link only and include a current resume along with a covering letter outlining why you would be the ideal person for this role.

• Only shortlisted applicants will be contacted
• You must be an Australian citizen or Permanent Resident with full working rights to be considered for this role
• Recruitment Agencies – Thank you for thinking of us, however we do endeavour to fill this opportunity through direct channels at this time. If we find that we do need agency assistance, we will be in touch
• Pre-Employment checks including references and police check will be conducted for the successful candidate
• Please note that you must be triple vaccinated to be eligible to apply as per company policy

For over 50 years Epson has been a global technology company and an innovator known for creating many world firsts in printing, projection, robotics, wearables and more.

At the heart of our success are our people who have helped us to become a highly-respected brand with many market-leading products in a wide variety of industries through a strong focus on our core values and reputation.

Our company culture values our staff and is based on sustainable development. Epson truly takes care of our people and encourages growth of personal and professional goals. Join our team to play your part in the next chapter of the Epson success story!