Entertainment Group Hiring for Head of Digital Marketing at Queensland, Australia Full Time

Who we are

Entertainment Group is well-known for the iconic Entertainment Book. In 2019 we evolved to become The Entertainment App, a Membership-based mobile app. We offer a premier lifestyle and rewards platform, providing Australians and New Zealanders with unbeatable household savings for the past 29 years whilst raising funds for community fundraisers.

Our ethos is to GIVE, GET and SHARE. We give back to communities, get access to exclusive benefits, and share meaningful moments. We have raised over $100M for fundraisers and have supported many thousands of local businesses on our journey thus far.

Sound like something you would love to be a part of? Keep reading and see how you can.

The opportunity

As Head of Digital Marketing, you will manage the key digital channels particularly App, Web, CRM, Social Media, Online Forums and Search Engines in line with the over-arching Marketing strategy.

You will be supported by an established team of CRM, Social and Search specialists and will be required to collaborate closely with the Technology, Operations, Sales and Partnerships teams.

Some of the things you will be involved in:

· Develop strategies aligned with business objectives for each of the key digital channels (CRM, Social, Search)

· Lead digital projects, such as app/web enhancements and CRM projects

· Ensure entire organisation adhere to best practices across all digital channels

· Proactively provide regular updates regarding achievements and progress to management

· Departmental responsibilities:

• The Entertainment App – Executing on strategies to achieve Member retention, Member acquisition, brand awareness, Fundraiser acquisition and Fundraiser engagement goals
• Frequent Values (white-label partners) – Execute on Member engagement campaigns according to contractual and stakeholder agreements
• Merchant partner campaigns – Collaborate with Sales team to develop and execute on digital campaigns to meet the Merchant client’s needs
• Corporate – Support corporate objectives through pro-active communication planning on digital channels such as LinkedIn

We are looking for you to bring:

· Tertiary qualifications in a related field

· Prior management experience

· Prior hands-on experience in some/all digital channels this role oversees

· Effective communication

· Attention to detail

· Project management capabilities

The ways we support and reward

You’ll be joining a talented and energetic group of people who are passionate about our product. In fact, as part of joining the team, you will receive a membership to our digital Entertainment Book to experience firsthand what you are part of.

We recognise and appreciate your diverse needs and interests and support you at work and at home with flexible work arrangements, birthday leave, volunteering leave, access to EAP and a range of wellness services, flu vaccinations, salary packaging, a comprehensive learning platform and internal development.

To apply, please submit your resume. Applications close Friday, 2 February 2024.