Emergency AC Hiring for SEO Specialist Full Time

Full Job Description

Digital Marketing Specialist

Emergency AC is seeking a dynamic Digital Marketing Specialist that will be responsible for developing activities associated with organic search optimization and the planning and buying for paid search, paid social, site direct and programmatic campaigns.

This may include assisting with both internal market research and external syndicated research to support recommended marketing strategies. This role will involve employing SEO best practices and researching and analyzing search traffic data to develop quantifiable SEO keyword strategies and forecasts that are tied to business results.

This position will be responsible for the digital marketing of services in support of Emergency AC’s demand generation strategy using existing software tools along with new technologies and innovations to optimize marketing strategies and enhance the customer experience.

Job Responsibilities

Job duties are varied and require utilizing independent judgment.

Digital marketing activities will include:

• Working closely with digital marketers to align SEM and SEO strategies.
• Employ SEO and best practices to communicate recommendations to stakeholders.
• Delivering creative, data-driven digital advertising plans.
• Determining the correct mix of digital channels for both always-on and campaign-specific programs.
• Continually monitoring marketing effectiveness and identifying opportunities across a range of KPIs and developing regular ing schedules.
• Driving website traffic which converts to sales pipeline.
• Leveraging localized content across all digital marketing channels including, web, social, and paid advertising.
• Analyzing program effectiveness and using the data to recommend content enhancements and optimize digital programs.
• Collecting and analyzing digital/internet/website/mobile data and statistics to reduce wasted ad spend and increase search engine ranking.
• Researching and evaluating new technology trends and identifying new optimization opportunities.
• Participate in key account presentations and line reviews where applicable.
• Performs other duties as assigned

Knowledge, Skills, Abilities & Experience

• Strong writing skills, including experience editing content with an eye towards improving SEO and impact
• Superior project management skills; execution-focused and able to drive projects to completion; detail-oriented with strong time management skills.
• Ability to take direction from more than one leader, work independently or as part of a team, and manage multiple project elements at the same time.
• Possess intellectual curiosity and strong business acumen.
• Photoshop and video editing skills a plus.

Founded in 1998 and 100% privately owned, Emergency AC has established a well-preserved reputation in the HVAC. Our company mainly focuses on residential installations while maintain a straightforward and honest business approach.

Job Type: Full-time

Pay: $60,000+ based on experience

Benefits:

• Health insurance
• Dental insurance
• Vision Insurance

Schedule:

• Monday to Friday

Education:

• High school or equivalent
• Bachelor’s Degree (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)

Work Location: One location

Job Type: Full-time

Pay: $50,000.00 – $75,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Haltom City, TX 76117: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 2 years (Required)
• SEO: 2 years (Required)

Work Location: One location