EISEISUS Hiring for Director, Alzheimer’s Strategy and Lifecycle Planning Marketing at Nutley, NJ Full Time

At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai’s human health care (hhc) mission. We’re a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world’s most widely-used treatment for Alzheimer’s disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference. If this is your profile, we want to hear from you.

Director, Alzheimer’s Strategy and Lifecycle Planning Marketing will lead several core marketing, strategy and lifecycle planning projects focused on the PCP audience in support of the subcutaneous launch in 2024. This role represents a key opportunity for a talented, passionate marketer to lead important and innovative commercial work streams for a highly visible AD brand.

Essential Functions /Key Responsibilities:

• Assist with the development of the go-to-market strategy for the subcutaneous formulation of LEQEMBI.
• Assist with the PCP go-to-market consulting project to inform the PCP targeting approach, salesforce sizing, digital marketing strategy, and the integration plan with the current Neuro-focused strategy.
• Collaborate with our Market Access team on the pricing, reimbursement and copay strategy for the subcutaneous formulation of LEQEMBI for Medicare Part D.
• Lead the development and execution of the creative campaign for the subcutaneous launch.
• Lead internal business partners and agency partners in the development of the omnichannel content needed to support the subcutaneous launch in 2024 (website, emails, banners, 3rd party content, etc.).
• Partner with the HCP team, sales team and sales training to create relevant resources to support the subcutaneous launch in 2024.
• Lead the development and execution of the disease state education (environmental shaping) work that is needed to shift the beliefs and behaviors of PCPs in the screening, diagnosis and treatment of people with mild cognitive impairment (MCI) and mild Alzheimer’s disease to ensure patients can access LEQEMBI early in the disease progression.
• Lead the development and execution of the DSE creative campaign and core messages.
• Lead the development of core HCP content and promotional materials for the AD asset
• Work effectively with alliance partners and continue to advance US partnership with collaboration partner. Copromote experience preferred.
• Participate in the development of brand business plans
• Champion AD innovation and strategic investment opportunities that advance the business and serve to fulfill our mission of human health care (hhc).
• Represent the brand with internal and external stakeholders, including Global and Regional colleagues. Ensure appropriate strategic direction is communicated to and executed by internal business partners and external agencies
• Potentially Lead or Co-lead cross-functional project teams involving Marketing, Sales, Managed Markets/Market Access, Legal, Regulatory, Medical, PR, agencies, actively soliciting team expertise and input in the development and execution of brand strategies

Qualifications/Requirements:

• Bachelor’s Degree required – MBA desirable
• 8+ years relevant pharmaceutical experience or professional experience in marketing, consulting, pharma, life sciences or related area
• Work experience in Alzheimer’s therapeutic area is strongly preferred but not required
• 5+ direct marketing experience required that includes recent launch experience, digital marketing, life cycle planning, finance/forecasting/budget management, sales force training, IC plan development, KPI tracking, supply chain management, familiarity with channel strategies is strongly preferred
• Experience/familiarity with buy and bill, GPO distribution and hospital P&T, landscape of infusion service reimbursement is preferred.
• Experience in development and implementation of brand plans
• Experience working effectively in a culturally diverse matrix environment; strong ability to influence
• Demonstrated ability to effectively lead cross-functional project teams
• Strong written and verbal communication skills including presentation skills
• Must be a strong strategic thinker, able to assess a range of variables including market trends and opportunities, competition, research progress, etc., in order to craft strong near- and longer-term marketing strategies. This requires strong analytical skills, combined with a strong market orientation to identify breakthrough opportunities.
• Comprehensive understanding of legal and regulatory issues impacting pharmaceutical product marketing as well as the dynamics driving the US health care environment
• Able to integrate business knowledge, financial knowledge, and analyses of available information to make sound business decisions. Can apply financial analysis to build business cases that drive quality decision making and management processes.
• Travel is estimated at 30% of time, including some weekend travel

Critical Experiences and Characteristics

• Genuine sense of empathy for patients and care partners and the challenges they face from this disease (ability to build trust)
• Experiences outside of comfort zone (e.g., different functional areas, product situations) that required engaging new learning and contemplating or experiencing failure
• Experience navigating matrixed environments in a constructive and collaborative manner, notably across functions and with external business partners (ability to “see the essence”, “connect the dots” and solve or facilitate solutions to complex problems)
• Experience in uncertain or challenging situations that required both strategic thinking and adaptability
• Demonstrations of grit (passion and perseverance), courage, and a commitment to a cause
• Ability to contribute to and participate within a diverse team
• Demonstration of strong clinical aptitude
• Complex launch experience, and an ability to communicate the “how”
• Authentic, undeniable positive energy

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Eisai is an equal opportunity employer and as such, is committed in policy and in practice to recruit, hire, train, and promote in all job qualifications without regard to race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability or veteran status. Similarly, considering the need for reasonable accommodations, Eisai prohibits discrimination against persons because of disability, including disabled veterans.

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