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Education Training / Education Training

Edrington Hiring for Brand Education Manager Job at Glasgow, Scotland Full Time

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Requisition Id: 230
Location:
Glasgow, Scotland, GB, G1 3DN
About Edrington
Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin and Wyoming Whiskey.
Remuneration and Package
  • Salary range: £38,500 – £48,000
  • 37 Annual Holidays
  • 4 ‘Giving More’ Charity Days
  • Location: 100 Queen Street, Glasgow, G1 3DN
  • Attractive Pension
  • Private Medical Cover
  • Share Reward Scheme / Share Reward Scheme
  • Flexible Working
  • Global Wellbeing Programme
Position Summary
We have an exciting opportunity to join the Brugal team in the position of Brand Education Manager for Brugal, reporting to the Global Senior Brand Manager – Commercial.

This role is vital in the development and delivery of a first-class education programme that inspires trade and consumers, ensures consistency in brand messaging globally and which supports Brugal in achieving its ambition of being the number 1 ultra-premium Rum by 2030.
Job Description
  • Being the inspiring global authority on Brugal and the rum category as the leading spokesperson for key media, consumers and trade
  • Building an army of internal advocates, passionate about rum and confident in Brugal and our unique brand proposition
  • Developing a breakthrough industry-leading brand education and activity programme (tailoring content and delivery style to the needs of the specific audience)
  • Influencing, inspiring and coaching Brugal ambassadors globally to deliver consistent and impactful brand messaging which wins the hearts and minds of their audience
  • Enhancing the effectiveness and efficiency of all our programmes through a mindset of continuous improvement
  • Actively supporting sales and marketing functions across key strategic priority markets in Dominican Republic, United States and Mexico with brand enlightenment, training, launches and activations
  • Developing and delivering breakthrough point of sale, ensuring Brugal shows up consistently and impactfully across all channel touchpoints to drive rate of sale whilst bringing our brand proposition to life
  • Being the voice of Brugal across social media globally, building a media profile followed by influencers across the world amplifying all brand activities
  • Inputting into the long-term innovation strategy, supporting on liquid selection, evaluation and future opportunities
Skills and Experience
To take on the challenge of this role you will be educated to degree level or equivalent and ideally have previous experience as a Brand Ambassador or have alcohol industry or advance bartending/service qualifications. You’ll be socially connected with influencer communities in key markets and have advanced social media skills and the ability to use technology seamlessly in presentations. You’ll have a passion for education and inspiring others, supported by excellent public speaking skills. Bilingual language skills would be a distinct advantage.
Employee value proposition
At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.

Job Overview

  • ID: 221899
  • Date Posted:
  • Job Title: Edrington Hiring for Brand Education Manager Job at Glasgow, Scotland