DJ Products, Inc., a local manufacturing company who manufactures the CartCaddy, is seeking a Digital Marketing Specialist. This role is responsible for managing and evolving DJ Product’s Digital Marketing Activities.
Primary Responsibilities
· Coordinate with Sales Team and Management to create marketing campaigns.
· Conduct social media audits to ensure best practices are being utilized.
· Monitor key online marketing metrics to track success.
· Brainstorm and implement experiments and relevant conversion tests.
· Scale campaigns to maximize ROI.
· Monitor project status and budget.
· Work with outside vendors to supplement work as needed.
· Record customer testimonial videos.
· Create and Maintain database on all applicable trade shows.
· Create and Maintain database containing details on competitive products and pricing.
· Analyze data to recommend website optimization.
· Create and maintain application spotlights for all product categories.
· Prepare and maintain email templates related to the marketing of all product groups.
· Ensure branding is consistent across all digital and print platforms.
Qualifications
· 2+ years in experience in Digital Marketing.
· Solid computer skills including MS Office, CRM and Graphic/video design software (preferred).
· Experience executing paid social media campaigns.
· Bachelor’s degree in marketing or business (preferred).
· Creativity paired with commercial awareness.
· Full understanding of all social media platforms.
Job Type: Full-time
Benefits:
Schedule:
Experience:
Work Location: Hybrid remote in Little Falls, MN 56345
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