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About The Position
The Digital Adoption Specialist is responsible for driving client engagement across the Caterpillar digital ecosystem, ensuring customers actively use the platforms that power uptime, reduce total cost of ownership, and improve operational decision-making. This role bridges the gap between available technology and executed client behavior—turning digital capability into measurable business results through structured onboarding, field engagement, and ongoing adoption management.
Requirements
- Ability to quickly learn and navigate software platforms, troubleshoot issues, and communicate functionality in clear, business-relevant terms
- Strong presentation and communication skills, with confidence leading both in-person and virtual client engagements
- Self-directed work style with the ability to manage a hybrid schedule across field and remote environments
- Proficiency with Microsoft Teams, CRM/project management tools (e.g., Monday.com), and standard business applications
- Valid driver’s license and willingness to travel throughout the assigned territory
- Alignment with Riggs CAT core values and commitment to client success
Nice To Haves
- Bachelor’s Degree
- Experience in heavy equipment, construction technology, SaaS adoption, or customer success
- Familiarity with Caterpillar systems, telematics platforms, or equipment management workflows
Responsibilities
- Own the end-to-end digital activation process for assigned clients, including onboarding to Cat Central, parts.cat.com, VisionLink, and related platforms
- Conduct in-person and virtual client meetings to demonstrate platform functionality and align tools with operational needs
- Lead structured onboarding journeys that move clients from initial setup to advanced feature utilization
- Maintain and manage a prioritized client engagement pipeline, tracking activation and usage stages
- Identify and re-engage dormant or underutilized accounts through targeted outreach and support
- Partner with sales and service teams to ensure digital adoption is embedded into machine delivery and ongoing customer relationships
- Serve as a subject matter expert across Caterpillar’s digital tools, translating technical capabilities into practical, role-specific use cases
- Develop client-facing materials, including demos, guides, and onboarding resources aligned with Riggs standards
- Monitor performance metrics and provide reporting on adoption rates, engagement trends, and growth opportunities
Benefits
- EEO/AA
- Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
