Demand Generation Manager Job at San Francisco, CA US Full Time

About Vouch:

Business insurance is failing the modern founder. Brokers are selling the same old policies. At Vouch, we’re fixing insurance and risk solutions for startups and founders with tailored insurance designed for technology startups. With new and innovative ideas, we are delivering the right insurance and risk solutions for our customers.

Vouch is a new technology-first insurance provider, backed by $70M from Y Combinator, Ribbit Capital, SVB and Index Ventures. Like Stripe for payments, Gusto for payroll and benefits, Vouch is creating the go-to risk management and insurance platform for founders and the companies they’re building.

Role Responsibilities

Vouch is looking for a Demand Generation Manager to build and execute a strategic growth marketing program that generates leads, engages accounts, and drives revenue.

The ideal candidate brings a passion for moving the needle on quantifiable growth and exhibits a proven track record of successful experimentation across key B2B marketing channels.

Reporting to the Head of Marketing, the Demand Generation Manager will work cross-functionally with sales, marketing, and product teams. They will be responsible for planning, managing, and optimizing integrated campaigns

Job Duties:

• Lead integrated marketing programs from strategy, forecasts, and budget to results
• Managing performance across all relevant marketing channels
• Supporting sales initiatives with marketing campaigns
• Granular measurement and reporting of campaigns and KPIs
• Optimizing website for conversion
• Managing vendor selection and contracts

Qualifications:

• 4+ years of B2B demand generation experience in SaaS
• Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
• Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
• Significant experience with marketing technology tools and systems such as Apollo, Salesforce, and Clearbit.

Results-Oriented: Passion and drive to dramatically grow business results