Foodservice Sales Manager – Deep Indian Kitchen
Do you believe in good korma? Do samosas give you all the fillings? If you take efficient growth, spreadsheets and food seriously, but not yourself (and you enjoy a good pun), then we might have a job for you.
First, a little more about us. We are Deep Indian Kitchen®. You may have seen us in the frozen aisles of 20,000 natural and conventional grocery, mass, club, and drug stores or been to our chain of 3 fast-casual restaurants in NYC and NJ. Or, if you shop at Indian grocery stores, you know our parent company, Deep Foods Inc., as your trusted manufacturer and brand with over 800 SKUs. Our brand is on fire now but it hasn’t been long since late 2019, when we began a turnaround and rebrand of our Tandoor Chef® frozen brand and Indikitch® restaurants to Deep Indian Kitchen®. Our differentiated approach and products have made us the #1 fastest growing natural frozen entrees brand in America, with rapid household penetration growth, over 186K followers on Instagram and TikTok…we could go on. And we know it’s cliché to say “we’re just getting started,” but we don’t know of any other aspiring ‘platform brand’ that gets to pick and choose from an 800 SKU innovation pipeline.
Back to the point: you. We are seeking a Foodservice Sales Manager to help grow our current Foodservice business through expansion of existing accounts, creating strategy, developing improved portfolio assortment, and selling into new opportunities. Responsibilities will include expanding distribution in existing accounts, identifying and closing opportunities with new offerings and accounts, and ensuring flawless execution.
We need the right partner who has an entrepreneurial spirit and is excited by the chance to build strong relationships internally and externally with customers, analyze sales data, build strong sales stories, create strategic plans, and execute with agility to drive sales growth and ROI. Our ideal candidate will have significant energy, tenacity, passion for food, and classical training and/or growth brand experience.
Deep Foods Inc. is an equal-opportunity employer and offers a competitive compensation and benefits package. If this all sounds like you, please send us your resume as well as a brief introductory note.
Responsibilities
· Ownership of the Foodservice business
· Partner with our current accounts to drive growth with customized distribution and promotion plans based on their needs
· Identify and sell new National/Key Foodservice accounts
· Identify gaps in current product offerings and partner to create items that fill those needs
· Day-to-day coordination and presentations with buyers, distributors, and brokers to ensure all plans are communicated on time and executed in full and relationships are maintained
· Following up, following up, and following up until meetings are booked or deals are closed
· Adaptation of centralized trade materials and data to fit assigned accounts
· Creation, execution, and tracking of promotional and slotting/free-fill plans within targets
· Forecasts by account and item and partnership with finance & operations to ensure high customer service
· Analysis of brand, product, price, merchandising, promotion and service performance for assigned accounts and recommendations for improved growth
· Competitive and marketplace monitoring and intelligence
· Order and authorizations execution
· Deduction/chargeback management in partnership with finance
· Actively contribute to developing overall Deep Indian Kitchen team culture
Requirements
· BA/BS
· 4-6 years sales experience in CPG, preferably with foodservice sales experience with proven history of success
· Aptitude using Microsoft Office suite, SPINs and IRI.
· Strong forecasting, budgeting and analytical ability
· Exceptional communication and collaboration skills
· Attention to detail and a proactive mindset
· Ability to self-motivate, prioritize and organize
· Location flexible
· Willingness to work remotely and travel up to 50%
· s to our Director of Sales – Natural Channel and Foodservice
About Deep Indian Kitchen / Deep Foods
Deep Indian Kitchen’s parent company, Deep Foods, was founded by the Amin family matriarch, Bhagwati Amin, and is now owned and operated by three generations of the Amin family. In late 2019, Deep Foods launched the Deep Indian Kitchen brand, which includes a line of frozen foods and four NYC-metro based Fast Casual Restaurants, to elevate and expand access to Indian food in mainstream America. It has become one of the fastest-growing frozen food brands in the U.S. and the #1 Indian brand on social media with its delicious, authentic, always-made-from-scratch frozen meals and appetizers that are available in over 20,000 grocery stores nationwide.
Deep Foods is the leader in Indian cuisine in North America with operations in the US, Canada, India and Australia, and makes frozen meals, breads and appetizers as well as snacks, beverages, dairy and pantry essentials. Our brands include Bansi®, Babu’s®, Bhagwati’s®, Deep, Deep Indian Kitchen®, Healthy Tiffin®, Hot Mix®, Mirch Masala®, Reena’s®, and Udupi.® Since 1977, we have had one simple purpose: to share all of India through made-from-scratch, authentically crafted food and drinks. As a family-owned-and-operated company, it’s our mission that our food not only taste good but also do good. That’s why every purchase of our products benefits the Deepkiran Foundation, which helps provide access to education for underprivileged children in rural India. You can find our more than 800 products in stores across the ethnic, natural, conventional, club, drug, mass and ecommerce retail channels.
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