Custom Simple Solutions Hiring for Digital Marketing Specialist at Tampa, FL, United States Full Time

We are seeking a Digital Advertising Specialist to join our team. As a Digital Advertising Specialist, you will play a pivotal role in planning, executing, and optimizing digital advertising campaigns across various platforms, with a focus on Facebook, TikTok, and Google.

Your expertise in digital advertising strategies and your ability to analyze data will be critical to our success.

Key Responsibilities :

Digital Advertising Strategy : Develop and implement comprehensive digital advertising strategies that align with our marketing objectives, target audience, and budget constraints.

Campaign Management : Plan, create, and manage advertising campaigns on Facebook, TikTok, and Google Ads, ensuring they are optimized for maximum reach, engagement, and conversions.

Ad Creative : Collaborate with the design team to produce compelling ad creatives that resonate with the target audience and adhere to platform-specific guidelines.

Audience Targeting : Utilize audience segmentation and targeting features on each platform to reach the most relevant audience segments and maximize ROI.

Budget Management : Monitor and manage advertising budgets to achieve campaign goals while maintaining cost efficiency.

Ad Performance Analysis : Continuously analyze and on ad performance metrics, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and adjust strategies accordingly.

A / B Testing : Plan and execute A / B tests to optimize ad copy, creatives, and landing pages for improved performance.

Keyword Research : Conduct keyword research and implement relevant keywords to improve ad visibility on Google Ads.

Stay Updated : Stay current with industry trends, algorithm changes, and best practices in digital advertising to ensure our campaigns are cutting-edge.

ing : Prepare and deliver regular performance s, highlighting key insights and recommendations to improve campaign effectiveness.

Job Specifications :

• Full-time or Part-time
• Remote
• Monday through Friday 8 am – 4 pm or 9 am to 5 pm

How to Apply :

• Along with your resume, please submit previous examples of a successful digital advertising campaign you have run (Facebook, TikTok, Google).
• Include information about the strategy used to develop the campaign, where the ad was run, the goal of the ad, and any information on what made the ad campaign successful.

Requirements

Qualifications :

• Bachelor’s degree in marketing, advertising, or a related field (or equivalent work experience).
• Proven experience in planning and executing digital advertising campaigns on Facebook, TikTok, and Google Ads.
• Strong analytical skills and the ability to interpret data to make data-driven decisions.
• Proficiency in advertising tools and platforms (e.g., Facebook Business Manager, TikTok Ads Manager, Google Ads).
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box and create engaging ad content.
• Strong organizational and project management skills.
• Certifications in digital advertising platforms (e.g., Google Ads certification) are a plus.

Benefits

100% Remote

Full or Part-time