Curinos Hiring for Digital Marketing Principal at New York County, NY, United States Full Time

Job Description

Curinos is seeking a Digital Marketing Principal to lead a squad of marketers to deliver cutting-edge, self-optimizing customer marketing programs for our Amplero clients.

You will enable the squad to run as an agile high-performance team and enhance agility metrics and process sprints, experiments / user stories, in support of on-time delivery from early channel and data integrations to configuration of marketing experiments, and digital activations.

You will work closely with Curinos data science, engineering, product, and client success teams, as well as client data and marketing teams to enable optimized execution and scalability of digital marketing programs.

Curinos is a pioneer in the FinTech space; we have built unparalleled data sets and a range of software solutions that enable financial institutions to unlock customer value in an increasingly digital-first world.

Our Amplero solution is an AI-powered platform that banks and credit unions use to deliver highly relevant and personalized marketing experiences to their customers across all owned digital channels (i.e., email, web, app, etc.).

Email and Digital Marketing Implementation

Support client adoption of new use cases

Capture business requirements to inform technical delivery

Support data ingestion and measurement by coordinating with client and Curinos data teams

Lead coordination efforts with client marketing teams and third-party vendors (e.g., managing and deploying dynamic email and digital templates, automation workflows, and closed feedback loops)

Manage creative artifacts tools and processes that enable dynamic experimentation

Configure marketing experiments using channel best-practices

Leverage in-platform analytics tools to understand customer activation and digital campaign performance to identify key insights to help drive growth

Identify and develop processes that improve efficiency

Professional Services

Support project timelines and deliverables for client implementations and expansions of Curinos SaaS data and marketing solutions

Understand clients’ marketing strategies and data thoroughly, prepare criteria and guidance for analysis projects, and leverage internal ing tools

Support client relationships by serving as a subject matter expert on digital marketing platforms, creative, and channel best practices

Provide clients with training and timely support for questions about both our solutions platform and digital marketing channels

Internal stakeholder coordination to meet client needs

Identify issues or opportunities for our clients, develop hypotheses, and engage in solutions brainstorming

Ability to travel as needed for client meetings; can range from 0% to 10% depending on the engagement