CrowdStrike Hiring for VP Marketing, APJ at Melbourne, Victoria, Australia Full Time

#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters – one team, one fight.

About The Role

The Vice President of APJ Marketing is the regional marketing executive, ing directly to the CMO and part of the marketing leadership team. This role is a ‘Regional CMO’ and is responsible for marketing strategy and execution across the region, spanning brand awareness, market development, segment-based demand and pipeline generation programs, partner and alliances marketing, and executive engagement and customer experience programs. The right person for this role is a leader that inspires teams to do their best work, a bold marketer that cuts above the noise, a hands-on manager, and a natural cross-functional collaborator and partner to the field. This person is customer-first, drives a data-driven decision making culture throughout the team, and thinks about creating memorable ‘experiences’ not executing ‘events’.

What You’ll Do

• Build and execute the APJ marketing strategy and plan, in close collaboration with global marketing and regional sales leadership.
• Align regional marketing strategy and plan with global marketing and company strategy and goals.
• Work closely with corporate communications and brand team to create, build and execute brand awareness and air cover intiatives to raise our profile and leadership in region. This includes regional PR, social media, brand capaigns and user conferences.
• Create and execute regional campaigns and pipeline development programs, across Enterprise, Corporate and SMB segments, in tight collaboration with the global campaigns, growth marketing and product marketing teams. This role has direct management of regional marketing and alliances marketing managers and indirect management of corporate-based teams which provide the marketing infrastructure and services to support regional and local program execution.
• Create and execute meaningful customer advocacy and experience-based programs, which provide opportunities for our customers to tell their stories, and engage with and learn from other customers’ experiences.
• Tightly align Marketing with Sales based on shared and measurable goals. Infuse a data-driven culture within marketing to create a data-based analysis of what’s working and where to adjust investments based on regional sales priorities.
• Keep a pulse on the changing market landscape and competitive dynamics, providing regional insights to the global team.
• Localize campaigns and product positioning and messaging as appropriate. Create a feedback loop to communicate what’s resonating in region to the global team.

What You’ll Need

• Extensive proven management experience in a high-growth cybersecurity or enterprsie SaaS company.
• Experience leading marketing teams and driving strategies across all aspects of marketing, from brand awareness to pipeline development.
• Ability to think strategically about growing the business in the region, including where and how to invest, and set a clear marketing strategy.
• Ability to clearly communicate the marketing plan to gain alignment with key stakeholders, and manage execution of the plan with the marketing team.
• Understands how to build and execute impactrul and high -value programs and experiences to drive growth.
• Has a sense of urgency and is execution focused, with the ability to drive this mindset through the team.
• Thinks about new and innovative ways to drive growth and customer engagement. People with a “we’ve always done it this way” mindset need not apply.
• Builds highly productive and collaborative working relationships across the business, with a focus on creating a shared, results-focused mission with Sales.
• Has a data-driven growth mindset, and uses data to drive decisions and proactively identify where to focus pipeline creation efforts.
• Upholds the strength of the Crowdstrike brand across every marketing touchpoint.
• Leads and builds a high performance regional marketing team, as well as the cross-functional extended team.
• High impact and clear communication skills to arcitulate a coherent strategy and plan which instills confidence and trust.
• Natural relationship builder, both internally and with customers, partners, and all key stakeholders.
• Comfortable operating in a global company and prepared to travel

Benefits Of Working At CrowdStrike

• Remote-first culture
• Market leader in compensation and equity awards with option to participate in ESPP in eligible countries
• Competitive vacation and flexible working arrangements
• Physical and mental wellness programs
• Paid parental leave, including adoption
• A variety of professional development and mentorship opportunities
• Access to CrowdStrike University, LinkedIn Learning and Jhanna
• Offices with stocked kitchens when you need to fuel innovation and collaboration
• Birthday time-off in your local country
• Work with people who are passionate in our mission and Great Place to Work certified across the globe

We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation – generating the best possible outcomes for our customers and the communities they serve.

CrowdStrike is committed to maintaining an environment of Equal Opportunity and Affirmative Action. If you need reasonable accommodation to access the information provided on this website, please contact Recruiting@crowdstrike.com , for further assistance.