Crossover Hiring for Vice President Product Marketing, Hour Learning (Remote) – $,/year USD at Sydney, New South Wales, Australia Full Time

Are you a marketing all-rounder, agile in your approach, and driven by the thrill of transforming abstract company goals into a killer digital strategy? If this resonates with you, this is your opportunity to enter at the ground level of a forward-thinking and well-funded startup as their first marketing hire.

Picture this: an education startup poised to redefine K-12 education as we know it. Our secret weapon? Adaptive learning technology. We’re on a mission to empower students from Kindergarten to 12th grade to master their academic workload in just 2 hours a day. But here’s the kicker – they’ll also be absorbing knowledge at double the pace, covering two years’ worth of content in a single year. All this in a compact 120 minutes, encompassing math, reading, writing, science, and social studies.

Our sights are set on a hands-on, full-stack marketing maestro who can navigate both the B2B private school landscape and the B2C realm. We don’t want someone who will get lost in three-month research projects and churn out lengthy plans that gather digital dust. We need an intuitive marketer who formulates sharp hypotheses, tests them rapidly, learns from the outcomes, and scales their strategies. While you will own the entire gamut of strategic marketing, you’ll have the freedom and resources to enlist agency support when execution demands it.

This isn’t just another job; it’s an invitation to shape the future. Bring your expertise, your strategic mindset, and your forward-thinking acumen. We’re not merely turning heads; we’re pioneering a new chapter. If you’re ready to step into the arena, seize the opportunity, and make a lasting impact in an EdTech startup, we want to hear from you.

What You Will Be Doing

• Crafting and executing the company’s market positioning and go-to-market strategies
• Defining the target market, value proposition, and core marketing messages
• Hands-on creation and refinement of marketing content, ensuring its resonance with our brand voice
• Leading collaborations with external teams and agencies, ensuring your strategic vision is effectively executed
• Managing, optimizing, and ing on campaigns, ensuring their success by measuring against KPIs

What You Won’t Be Doing

• Running carbon copy campaigns that lacks innovation
• Producing repetitive, boilerplate s without fresh insights
• Micromanaging junior team members without focusing on the bigger strategic picture
• Relying too heavily on agencies without any personal involvement or overburdening yourself without delegating anything

Vice President Product Marketing Key Responsibilities

Establishing a clear market footprint and voice for the company, ensuring alignment with our target audience in the private school and homeschooling sectors

Basic Requirements

• A minimum of 5 years of progressive marketing experience for B2B software, SaaS, or EdTech companies or startups
• Experience creating market positioning strategies
• Demonstrated ability to develop and execute go-to-market strategies for a new product or company
• Exceptional content-creation abilities
• Ability to balance strategy development and practical execution to meet ambitious deadlines
• Experience communicating directly with senior executives

Nice-to-have Requirements

• Marketing leadership experience for B2C/D2C software, SaaS, or EdTech products

About 2 Hour Learning

2hr Learning is powered by AI technology that enables schools to provide personalized, mastery learning to students, enabling them to learn faster than standard school, thereby freeing up the rest of the school day to pursue their passions and interests.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with Crossover

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

What to expect next:

• You will receive an email with a link to start your self-paced, online job application.
• Our hiring platform will guide you through a series of online “screening” assessments to check for basic job fit, job-related skills, and finally a few real-world job-specific assignments.

Important! If you do not receive an email from us:

• First, emails may take up to 15 minutes to send, refresh and check again.
• Second, check your spam and junk folders for an email from Crossover.com, mark as “Not Spam” since you will receive other emails as well.
• Third, we will send to whatever email account you indicated on the Apply form – by default, that is the email address you use as your LinkedIn username and it might be different than the one you have already checked.
• If all else fails, just reset your password by visiting https://www.crossover.com/auth/password-recovery if you already applied using LinkedIn EasyApply.

Crossover Job Code: LJ-5136-AU-Sydney-VicePresidentP.001