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TL;DR: We’ll know you’re the one if…
– You’re equal parts performance-obsessed and creatively curious.
– You don’t just want to make pretty things, you want to make creatives that convert.
– You love digging into customer reviews, reddit posts, comments or anything posted about our brand.
– You love digging through performance data to spot insights and translate them into clear direction.
– You get excited when you see a great ad that’s converting.
– You’re excited to test ideas fast and move on what’s working.
If ads are launching weekly, performance is trending up, and the creative pipeline is moving without a hitch, you’re doing your job!
The Creative Strategist Role
You’re stepping into a high-growth direct-to-consumer company that offers you a whole lot of creative opportunities. As our Creative Strategist, you’ll help lead the charge in developing and launching high-performing ad creative. You’ll manage briefs and guide a lean-but-mighty team of editors and designers to bring ideas to life. This is a role for someone who loves the intersection of creative + performance, and thrives in fast-paced, test-and-learn environments.
What You’ll Do:
– Own creative ideation and strategy across brands, from concept through execution
– Lead and manage briefs, ensuring clear expectations and strong alignment across teams
Partner with Growth Marketing to interpret ad performance data and identify new creative angles to test
– Manage timelines and deliverables across a team of editors, designers, and freelancers
– Build and maintain a testing roadmap that prioritizes high-impact concepts
– Source inspiration from top-performing competitors, platform trends, and cultural moments
– Regularly report on creative performance and learnings, tying results to business goals
– Help maintain a clear and organized creative tracker and testing log in Notion
– Foster a culture of speed, experimentation, and ongoing improvement within the creative team
You’ll love this role if…
– You thrive in fast-paced, test-heavy creative environments
– You get excited to look at data and use it to inform better creative
– You love driving ideas from concept through delivery
– You’re naturally curious and constantly collecting inspo
– You can lead a team while still rolling up your sleeves
You’ll hate this role if…
– You want to make one creative and wait 3 months for feedback
– You avoid performance metrics or creative critique
– You prefer to just hand off a brief and be done
– You struggle to self-motivate or keep the team on deadline
– You typically avoid digging into the details
Must-Have Requirements:
– 2-3 years experience in a creative strategy, performance creative, or paid social role at a high-growth DTC brand or agency
– Direct response copywriting and marketing knowledge, understanding and skills
– Strong grasp of Meta ad creative best practices and how creative impacts ROAS/CAC
– Experience managing and giving feedback to editors, designers, and other creatives
– Comfort working cross-functionally across creative, growth, and brand teams
– Proficiency in Notion, Slack, and basic asset organization/production tools
– Solid understanding of performance metrics and ability to turn them into actionable insights
– Strong sense of visual and narrative storytelling across digital platforms
– Ability to balance big-picture strategy with day-to-day execution and delivery
Life working for the brand:
– Competitive Compensation – We offer a strong salary, tailored to attract top talent.
– Performance Bonus – We offer attractive performance bonuses
– Remote Work Environment – We are based in Australia but we can make the time difference work from wherever you are.
– Autonomy & Ownership – You’ll have the freedom to run your own systems and make real impact
– Growth & Development – We invest in your professional development with ongoing learning opportunities
Why Join Us?
Sondur Travel is a fast growing DTC brand with a small, nimble team and big goals. You will be part of the founding members of the brand so you’ll be learning and growing together with us. You’re guaranteed to look back and be proud of what you’ve learnt and accomplished with our brand. If you’re someone who enjoys problem-solving, learning new skills, and growing alongside a fast-paced business, you’ll thrive in this position.
