Cradlepoint Hiring for Demand Generation Manager at Greater Sydney Area Full Time

This is a Remote Opportunity in Australia

Cradlepoint – a part of Ericsson – was born in Boise and built for wireless. We are a team of authentic, hard-working, and innovative people driven by a shared vision to Connect Beyond the limits of wired networks. We help customers — big and small, across industries and around the world — utilize LTE and 5G cellular technology to connect people, places, and things, anywhere. We’re at the forefront of the Wireless WAN and 5G — the next big waves in networking — and we remain as hungry and humble as the day we started. If you’re hungry to be part of something big, come join us.

Responsibilities

How Will You Contribute to the Company?

Along with 5G and SD-WAN, security is viewed by Cradlepoint as one of three key pillars of WAN transformation. They are also key pillars in Gartner’s SASE model, an integrated offering combining wide-area network capabilities with comprehensive network security functions to support dynamic secure access needs of digital enterprises. Cradlepoint is investing heavily in SASE, and is seeking a Demand Generation Manager to drive demand generation around Cradlepoint’s security capabilities – specifically, the security solutions gained in the Ericom acquisition – in the APAC region. This person will work closely with their Marketing peers, as well as in-region sales leadership to ultimately impact the growth of the region thru multi-faceted demand generation marketing. They will have the support of Cradlepoint’s shared marketing functions (e.g. Digital Marketing, Program Management, etc.).

What Will You Do?

• Successful development and execution of demand generation programs and campaigns including email, paid search, social media, and display to drive demand and generate leads, and increase conversion throughout the Sales Funnel
• Manage and execute marketing programs such as conferences and webinars
• Operationalize lead capture and sales follow-up from field marketing events, gated content, and other inbound leads
• Drive qualified leads and optimize lead conversions to meet/exceed monthly marketing KPIs
• Collaborate with the broader Marketing team to develop and align customer journey and content roadmap; contribute to writing and editing emails, landing pages, and additional content like webinars, ad copy, etc.
• on actionable, quantifiable insights from marketing programs that can influence and guide future programs
• Engage cross-functional teams––content, creative, product marketing, demand generation, events marketing, sales, customer success teams

Qualifications

Minimum Qualifications:

• Six (6+) years of multi-channel B2B demand generation experience with three (3+) years of experience in campaign management (preferably in Security, SaaS, IT, or Networking)
• Experience planning and executing different types of marketing campaigns: persona-focused, industry-specific, product-specific
• Thorough understanding and practical application of buyer’s journey and optimizing demand generation channels
• Strong attention to detail, ability to prioritize and work effectively in a fast-paced, changing environment
• Excellent communicator and team builder; knows how to build organizational support and credibility across multiple functions within the company
• Self-starter with a strong predisposition for action and solving problems
• Ability to write engaging emails, create landing pages, draft ad copy
• A solid understanding of B2B marketing, sales funnel, and demand generation metrics
• Strong project management skills: able to prioritize multiple projects and adhere to deadlines in a fast-paced environment
• Bachelor’s Degree in Business, Marketing, Communications, or related field

Bonus Points

• Hands-on experience building and analyzing s in Google Analytics, Hubspot, Salesforce; Engagio/Demandbase experience

Note: Did you know that women and other marginalized groups often hold back on applying to jobs if they don’t meet 100% of all listed requirements? We don’t want you to hold back! If you don’t check every single box above but still feel like you could successfully do the work, we encourage you to apply! We’d love to connect and see how you could add to our team.

Why Cradlepoint?

At Cradlepoint, we celebrate & support the unique contributions of our vibrant, global employee base. We know that our differences of perspective inspire creativity and drive innovation. Our culture is based on a set of shared values designed to unite and enable our community to thrive.

At Cradlepoint, we are hungry & humble . Our values drive everything we do.

• Respect: we seek to understand, value all perspectives and celebrate our differences.
• Integrity: we take ownership and accountability and do the right thing – even when it’s hard.
• Perseverance: we accept and embrace change and have a passion to win.
• Professionalism: we build trust by delivering on our promises and working collaboratively to hold each other accountable.

Our Focus Areas Define How We Work

• Cooperation & Collaboration: we are one team.
• Courageous, Fact-based Decisions: be a curious learner and ask questions.
• Execute with Speed: empower employees and guide.
• Speak-up environment: dare to disagree.
• Empathy & Humanness: care for each other and support work life balance.

We are creating the future of global connectivity & building the new network for the new enterprise. Come join us. You belong here.

Compensation And Benefits At Cradlepoint

At Cradlepoint, we know that our people are the key to our success. We offer a competitive compensation and benefits package to help with your individual needs and goals.

Your Pay

Cradlepoint offers a competitive salary with a focus on a global market. For many roles, the compensation package includes annual and incremental incentive plans; certain eligibility and pro-ration rules apply. The actual salary offered is dependent on various factors including, but not limited to, location, the candidate’s combination of job-related knowledge, qualifications, skills, education, training, and experience.

Your Health

Cradlepoint offers excellent, competitive employee benefits. Our global team members are eligible to participate in customary health and other benefit plans and programs based on location.

Your Financial Security

Where available, Cradlepoint offers an employee retirement plan.

Your Time

Your work-life balance is important to us. Where locally applicable, Cradlepoint provides generous paid time off, including: Flexible Time Off (FTO), four paid quarterly well-being days, and a Global Holiday schedule. Certain pro-ration rules apply to some time off benefits.

Additional Benefits

Cradlepoint offers other company-paid benefits such as a comprehensive International Employee Assistance Program, a free Headspace membership, LinkedIn Learning access, dedicated quarterly Well-being days and No Internal Meeting Fridays, and paid volunteer time off.

Cradlepoint’s Diversity, Equity, Inclusion, and Belonging mission is to create an inclusive work environment where all employees’ differences are celebrated, their thoughts matter, and everyone feels safe to bring their authentic selves to work. We’re proud to be an equal opportunity employer and aim to attract, develop, and engage top talent from a diverse candidate pool. It is our policy and commitment to provide equal opportunity employment for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law.