Counterpart International Hiring for SOCIAL MEDIA MANAGER at Washington, DC Full Time

The Social Media Manager role is the first step in a larger vision where Counterpart plans to leverage the online presence of its employees, executives, and advisors to build its brand and expand its impact.

As a starting point, this role will directly to Counterpart’s President and CEO. You will be responsible for learning, implementing, and optimizing a system for growing President and CEO’s social media presence, specifically on LinkedIn.

• Develop Data-Driven Content Strategy to Maximize Engagement (30%): Leverage insights from individual post data to develop content strategy focused driving increases visibility, growth, engagement, and user actions (donations, newsletter subscriptions, etc).
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  Content Creation & Development (25%): Assist in writing and developing content based on the above strategy to help achieve Key Performance Indicators (KPIs).
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  Track & Analyze Counterpart Post Data (10%): Track and analyze data from individual posts to determine positive trends and areas of opportunity / experimentation with the goal of achieving KPIs in item #1.
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  Track & Analyze LinkedIn Platform Data (10%): Identify, track, and analyze content data from select top creators operating in Counterpart’s space as well as the LinkedIn platform as a whole to determine positive trends and areas of opportunity / experimentation with the goal of achieving KPIs in item #1.
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  Document & Scale Content System Across Counterpart Stakeholders (25%): After testing, iterating, and optimizing, you’ll be responsible for creating and documenting a “content marketing system” that can be offered and scaled across the Counterpart organization to help realize the overarching vision laid out about.

Annual Salary Range: $73,000-$95,000

The Ideal Candidate (Minimum Requirements)

• 8-10+ years of organic social media marketing experience.
• Proficiency in copywriting and understanding the psychology of marketing via a written medium.
• Takes an innovative, entrepreneurial mindset to their work (proactively generating new ideas, able to work independently, isn’t afraid to experiment and take risks).
• Has excellent “people skills” (you enjoy engaging with people and you have the ability to understand, empathize with, and motivate them).
• Has excellent communication skills (you are organized and diligent with your communication, you know how to communicate in a way that reduces back and forth and makes things clear the first time).
• Embodies Counterpart’s values of kindness, inclusion, global citizenship, and integrity in both their professional relationships and in the content they create.

Extra Awesome (But Optional) Qualifications

• Direct experience growing social media following on LinkedIn, Twitter, or other medium that emphasizes written content.
• Speaks Arabic, French, Spanish or other relevant language for our program staff.
• A deliverable that goes above and beyond a resume or online application to illustrate why you’re a great fit for this role (videos, pitch deck, etc).

Who This Job Is NOT For

This job is not for people who:

• Aren’t interested in investing in both the role and Counterpart’s mission of working alongside communities to help them realize their rights and dignity.
• Look for “shortcuts” and “hacks” as a way to grow quickly vs. building a strong foundation for long term growth.
• Relies on purely paid strategies for social growth / online growth.

Perks & Benefits Of This Role

• Work directly with President & CEO of Counterpart.
• Social media marketing training from consultant with a combined following of 1.6M+ across LinkedIn, Instagram, and Twitter.