Context Healthcare Hiring for Marketing and PR Specialist Full Time

Marketing and PR Specialist

The Marketing and PR Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. Proficiency in graphic design, web advertising, social media and web development is a must.

Duties and Responsibilities

Responsibilities include managing:

• SharpSpring (digital content and demand marketing)
• Social Media Marketing / Advertising (Primarily LinkedIn)
• Design and maintenance of all Context marketing assets
• Microsoft Dynamics (Sales Cloud, Marketing Cloud)
• Sitefinity for website content management system

Tasks would include:

• Manage SharpSpring changes to drive inbound demand management from our website to Microsoft Dynamics
• Developing, managing, and designing layouts of communications such as presentations, newsletters, brochures, and email campaigns.
• Manage writing, editorial and execution of Social Media Marketing / Advertising
• Research and optimize SEO for excellent results across Web and Social Media
• Research new methods to extend content marketing for increased demand and lead generation.
• Perform content and lead research in support of marketing campaigns and outreach.
• Planning, development and execution of national marketing programs and campaigns, including online advertising, website strategy and design, and social media.
• Interfacing with Sales and Product Management teams.
• Ongoing management of digital touch points, including context4healthcare.com and social networking pages.
• Owning and maintaining site analytics, metrics, and campaign ing.
• Presenting recommendations to the VP of Product Strategy and the VP of Sales.

Desired Skills & Experience

Minimum Qualifications

• Proficiency with Adobe Photoshop, Illustrator, InDesign, Chrome DevTools, HTML, CSS, Microsoft Excel is required.
• Bachelor’s degree or diploma in Graphic Design or related field.
• 2 years of experience in marketing positions meeting the responsibilities of this position.
• Deep understanding of marketing and digital production.
• Proven experience delivering effective and innovative marketing campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, landing pages, and social media content.
• Experience managing successful marketing campaigns, and a solid understanding of social media marketing.
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
• Excellent oral and written communication skills.

Job Type: Full-time

Pay: $45,000.00 – $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Naperville, IL 60563: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 2 years (Required)

Work Location: One location