– CONTACTS Hiring for Digital Marketing Associate at Draper, UT, United States Full Time

Be a key part of driving customer-focused change in a proven and profitable $1B+ business. At 1-800 CONTACTS, the CRM team is chartered with transforming how we engage and communicate with our customer base.

This role is a unique opportunity to hyper-focus on personalizing our web and app storefronts to convert both repeat customers and prospects utilizing customer insights and signals.

With over 1.5M visitors to our website every month, this role is essential to our CRM practices. What you’ll get : You’ll work for one of the top companies in Utah – so that’s cool! You’ll also get support from various teams throughout the organization as you’ll work closely on an aligned business initiative – storefront personalization.

You’ll join a growing and dynamic team to improve the customer experience and positively impact the business. Sound good?

Keep reading. What you’ll do : In this position, you will play a pivotal role in personalizing the customer experience across key touchpoints on our web and app storefronts.

You’ll drive campaigns to test into more targeted messaging across channels to deliver on key business outcomes that drive both increased retention and acquisition.

You’ll spend a lot of your time in our Customer Data Platform (Redpoint) to refine the customer segmentation approach and in our analytics tools (Adobe, Tableau, Power BI) synthesizing data and campaign performance to determine the next steps.

This role is highly collaborative, interacting with both technical and creative team members day-to-day, all working together to deliver a more personalized experience for our customers.

This is a unique position that blends strategy and execution, offering exposure across a number of internal teams. Key areas of focus for the job : Customer segmentation Leverage owned customer data to personalize our storefronts, delivering the most relevant message to positively influence key business outcomes.

Become an expert in customer data and master the customer targeting capabilities of our Customer Data Platform (Repoint) ing and analytics Launch and monitor A / B personalization tests across our web and app storefronts Interpret campaign test performance and translate into key takeaways for the business / next steps Distribute results to teammates and stakeholders Test, learn and iterate Approach customer experiences in your scope with a constant pursuit of a better way;

continuous refinement of messaging through thoughtful testing and optimization across web, app, and our call center platforms.

Collaboration and coordination Guide timely and accurate execution of projects through creative and development in our project management tool (Jira) Be an active participant in the team dialogue;

we want your POV on things! Build and maintain cross-functional relationships with our web and app teams to identify opportunities where we can continually improve personalization for our customers.

Qualifications : 2-3 years of digital marketing experience. Web / app eCommerce experience is a plus Experience in a / b or multivariant testing;

solid understanding of marketing metrics to effectively analyze campaign performance Proficient in Excel; proficiency in Adobe, Tableau or Power BI is a plus Experience working in a Customer Data Platform is a plus (Redpoint, Salesforce, Braze, etc.

Track record of customer segmentation and developing marketing campaigns that deliver on business KPIs (conversion, revenue, orders, AOS) Effectively manage your time and maintain focus on priorities Confidence to challenge norms (with respect) but ask questions to understand first Energetic, curious and proactive Solution-oriented, creative problem solver A sense of humor and openness to feedback (you give as good as you take) Who you are Humble, hungry, and smart Technical aptitude Resourceful Self-motivated Collaborative Perks Free eye exams for your entire family Deep discounts on lenses, glasses, and other services Amazing healthcare coverage 401(k) match Flexible PTO Tuition reimbursement program In-house restaurant with highly discounted meals (Steak dinner under $6) Free snacks, ice cream, and drinks every day Full onsite gym #LI-Hybrid #LI-Onsite