Confidential Hiring for Email Marketing Specialist at Springfield, PA Full Time

The Email Marketing Specialist is responsible for the creation, delivery, and ing of our email marketing program. Must be able to create email campaigns and landing pages, distribute emails in a timely manner, monitor results, manage lists, and provide s to key stakeholders.

Key Duties and Responsibilities:

• Develop email campaigns and supporting landing pages across ESPs
• Analyze campaign results and make recommendations
• Utilize A/B testing and other best practices to improve campaign performance
• Evaluate the differing response of target segments to a specific email campaign
• Evaluate impact of campaigns on customer behavior (purchase conversion, traffic, etc.)
• Evaluate ROI of campaigns and overall impact of email channel
• Stay current on email marketing industry best practices and utilize those findings to improve the program
• Ensure that emails are mobile-optimized and provide an excellent user experience
• Collaborate successfully with internal team on various projects
• Other responsibilities related to the ongoing management and improvement of the email and digital marketing program

Requirements:

• Must have 1-3 years’ experience in creating and delivering emails in the business environment
• Experience in email creation, including successful campaigns created from scratch using HTML and other editors preferred
• Experience with Dreamweaver and Adobe Creative programs
• Proficient in web analytics tools

Skills:

• Working knowledge of HTML
• Ability to write successful subject lines and email copy
• Familiarity with ESPs, including previous experience working with one or more ESP preferred
• Microsoft Excel skills for ing and data analysis required
• Excellent organizational skills required
• Ability to work on numerous concurrent projects
• This role requires creativity and strong attention to detail

Education/Certifications:

• Bachelor’s degree in marketing or a comparable concentration preferred

*Please include salary requirements.

Job Type: Full-time

Pay: $40,000.00 – $45,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Springfield, PA: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Email marketing: 1 year (Preferred)

Work Location: In person