Confidential Hiring for Director of Digital Marketing at Windermere, FL Full Time

Manage end-to-end planning, creation, execution, and ing of channel direct marketing campaigns in direct mail, print, email, and social media. Maintains online sales experience by analyzing, reviewing, recommending, and implementing digital strategies and tactics.

A highly data driven individual to align the direct channel strategies, so they are consistent with the company’s marketing plans and meet overall growth, sales and profitability objectives.

Culture & Benefits

• Dynamic leadership that allows you to be a part of the success strategies. Comprehensive benefit package with some immediately available
• Competitive salary package
• Great place to work being surrounded by supportive and experienced hospitality professionals

Essential Functions:

• Directs and coordinates business planning to ensure the means for establishing short- and long-range objectives are consistent with company directives.
• Oversees the maintenance and monitoring of several databases with the extracting and loading of data, adhering to high data quality standards
• Leads the team that performs database marketing analyses and the creation of custom, automated s.
• Leverages consumer insights to evolve creative execution and targeting strategies.
• Proactively initiates ideas for testing new campaign packages and concepts; work with internal and external resources to help design and execute.
• Produces accurate marketing budgets for each campaign based on analysis of historical and forecasted performance.
• Manages relationships with outside vendors to ensure timely, accurate, cost effective and value driven production campaigns.
• Drive Ecommerce revenue and manage costs associated
• Align resources and lead the ecommerce team to hit sales targets through daily execution
• Lead weekly cross-functional team meetings to provide project updates alongside key sales & marketing metrics
• Manage KPIs across the ecommerce landscape, analyze performance, and communicate with the Executive Team to discuss causes and next steps
• Build, coach, and develop a team to be subject matter digital experts
• Optimize the UX to improve the booking experience including site navigation, product promotion, content development, checkout to remove friction and drive higher conversions
• Develops and manages data driven direct marketing program for client acquisition and retention, optimizing response among target consumer segments with both direct mail and digital marketing channels.
• eCommerce experience in both B2B and B2C
• Maintain deep performance marketing experience and implement best practices
• Experienced in web analytics

Requirements

• Knowledge and experience working with Big Commerce platform. Preferred experience in B2B setting
• Experience with utilizing eCommerce technology
• Experience managing website performance and ecommerce platforms
• An up to date, working knowledge of current, past, and projected trends
• 3-5 years work experience in e-Commerce in a Hospitality and or Travel Leisure Industry
• 3+ years of experience in Reputation Management, Digital Marketing, Social Media Management or Hospitality Marketing

Job Type: Full-time

Pay: $105,000.00 – $115,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Hospitality Marketing: 5 years (Preferred)
• Social media strategy: 3 years (Preferred)
• B2B marketing: 3 years (Preferred)

Work Location: Hybrid remote in Windermere, FL 34786