CloudTech Group Hiring for Digital Marketing Manager at South Melbourne, Victoria, Australia Full Time

Job Summary:

CloudTech Group is at the cutting edge of technology. We are building some of the most innovative products in the market – touching Fintech, Artificial Intelligence, Web3, Big Data, and Blockchain. We are a diversified global business – with operations in Europe, Dubai, Australia and multiple sites in Asia. While you may not have heard of us, you will. We are partnered with some of Australia’s largest universities and we work with some of the country’s largest financial institutions.

We are looking for a passionate, entrepreneurial DMAM (Digital Marketing Assistant Manager) to join our team. This newly minted role will to the CMO (Chief Marketing Officer) and work closely with marketing operations and social media.

We are looking to recruit a paid advertising “gun” who comes out of a marketing or digital agency (or inhouse with significant “hard skills” rather than simple agency management.) and has subject matter expertise around one of the core digital skill sets (performance, SEO, social media acquisition or content or growth) and wants to take the next step up.

Here is a snapshot of our digital marketing activities for the past week.

1. An online campaign for our upcoming event based on organic reach for some recent media coverage.
2. Digital ads running across X, Meta, LinkedIn and Google.
3. Refining and improving our various group company social media channels and building
4. out metrics and KPI’s for our content calendar
5. Building the digital component of our launch campaign and engaging internal
6. stakeholders to get buy in.
7. Building 2 new product/company websites for sub-brands within the group.

We aren’t looking for someone to say “how high” when someone says “jump” we are looking for that one in a million person who says “I jumped already, here’s the data – this is how we jump higher next time.”

CloudTech Group is also culturally diverse, so it is helpful if the candidate has a good understanding of working with teams from different cultural backgrounds and is patient with a good EQ.

Specific activities – Short to Medium Term

One of our subsidiaries, CloudTechX, a payments company, has launched its new product, CobWeb Pay. You can learn more about CobWeb Pay here.

As we move into the early launch phase, we will begin actively begin digital brand and lead generation activities across a number of platforms (LinkedIn, Google, and socials) – these will be tested, quantified around standard metrics (CAC, CPM, Conversion) and increased or discarded based on performance metrics.

There’s an educational component as well – working closely with the CMO to explain the “Why” of our approach to various senior stakeholders who are not marketing natives. The better you accomplish this, the more autonomy you will have in the role. Much of this is ‘carving out” your own functional responsibility, so if you like to be told what to do and do it, you probably aren’t the right fit.

Responsibilities:

• Work in partnership with our CMO to design, build, implement and execute digital campaigns – both paid and organic
• Take ownership of the digital component of CloudTech Groups marketing efforts – A can do attitude is key
• In conjunction with our Social Media assistant manager -develop improvement plans for each of our sub-brands
• Take ownership of the digital component of CloudTech Groups marketing efforts – A can do attitude is key
• Working with the wider marketing team but being the voice of the company wide digital strategy
• Ensure that digital initiatives are consistent and complete, from inception to execution
• Oversee all current and future paid digital work, from initial scoping and research to ad buying
• Act as the “goto” person for all things digital. If you don’t know the answer you are self sufficient enough to find out

Qualifications:

• Bachelor’s Degree preferred but not essential – If you can do the work to an exacting standard we don’t care where you learned it.
• Comfortable with ambiguity – CloudTech has a number of products and business initiatives, you can’t be across everything all the time, and that’s ok. You need to be able to pivot quickly
• Exceptional time management and self-motivation. Juggling various priorities is key.
• 3-5+ years experience with a proven track record working in the digital space. Doesn’t matter in what specialism
• Excellent project and time management with the ability to manage multiple projects simultaneously
• A passion for technology – Cryptocurrency, Web3, Fintech, AI, and most importantly, digital marketing
• Capable of working in a fast-paced, deadline-driven environment
• Hands on agency experience also beneficial (high tempo/multiple work streams)

If you have the skills and experience we’re looking for, and are passionate about design and technology, we’d love to hear from you! Please submit your resume for consideration.