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Education Training / Education Training

Clearstate Pte Ltd Hiring for Economist Education – Marketing Executive Job at London, England Full Time

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Introduction

The Economist is a leading source of analysis on international business and world affairs, published weekly in print and digital editions, and daily through our apps and websites. We deliver our information through a range of formats, from newspapers and magazines to conferences, films and audio. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

We are looking for a Marketing Executive to join the Economist Education Team. It’s an exciting time for education at The Economist, which is receiving renewed focus, as more people look for online education options in our fast-changing world. Economist Education is a digital business within The Economist Group. We offer customers in over 120 countries a variety of products including Economist Executive Education, Economist GMAT Tutor, Economist GRE Tutor, WhichMBA? and Executive Education Navigator.
As the Education Marketing Executive, you’ll be part of the team helping to mould and create the next generation of online educational products. Working with the Head of Marketing and a wider team, you’ll be putting the customer experience at the heart of everything you do, planning and executing CRM programs and multichannel marketing campaigns to drive awareness, acquisition, engagement and retention.
This challenging and rewarding role requires creative and analytical thinking, enthusiasm to develop and a rigorous test and learn approach. It is essential to have an understanding of CRM and the role of marketing communications in driving customer acquisition and loyalty.

Accountabilities

  • Work with the Head of Marketing and the wider education team to increase awareness of our educational products and as a result drive increased customer acquisition and retention
  • Plan, execute and optimise multi-channel campaigns; manage a test and learn program to drive improvement in key metrics
  • Produce persuasive, compelling and on-brand communications to drive product awareness and quality engagement among customers
  • Regularly analyse campaign data, reporting on campaign performance and developing new audience insight to fuel growth
  • Identify opportunities to improve communication content and performance, continually feeding those opportunities into the testing road map
  • Monitor effective benchmarks (best practices) for developing and building customer acquisition and engagement
  • Get involved in other education projects and initiatives as they arise

Experience, skills and professional attributes

  • Ability to plan effective marketing campaigns across different channels (both online and offline)
  • Knowledge of email marketing software
  • Talent for writing compelling and engaging copy and the ability to proof copy very accurately
  • Data-driven, customer-centric focus with experience executing and optimising marketing campaigns and programs based on customer insight and learnings
  • An understanding of test and learn best practice to deliver improvements to customer communications
  • Confident working within a small team where you can effectively prioritise your workload and work to tight deadlines
  • Keen to develop – to learn quickly, step outside their comfort zone and actively seek feedback

Job Overview

  • ID: 184937
  • Date Posted:
  • Job Title: Clearstate Pte Ltd Hiring for Economist Education – Marketing Executive Job at London, England