ClassWallet Hiring for Digital Marketing Specialist at US Full Time

ClassWallet is seeking a highly skilled and experienced Digital Marketing Specialist to join our team. The Digital Marketing Specialist will be responsible for the distribution and optimization of all digital marketing efforts, including email marketing, social media marketing, and paid and owned channels.

The ideal candidate will have a strong background in SLED (State, Local, and Education) marketing and be proficient in utilizing platforms such as HubSpot, Google Ads, and LinkedIn advertising.

Highlights of Responsibilities :

• Develop and execute digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Manage and optimize email marketing campaigns focused on the buyer’s journey, ensuring effective targeting, compelling content, and high deliverability rates.
• Oversee social media marketing efforts, including content creation, community management, and engagement strategies.
• Plan and execute paid digital advertising campaigns across various platforms, monitoring performance and optimizing for maximum ROI.
• Collaborate with cross-functional teams to align digital marketing efforts with overall marketing and business objectives.
• Stay up-to-date with industry trends and best practices, continuously identifying opportunities for innovation and improvement.
• Analyze campaign performance data and provide regular s, insights, and recommendations to drive continuous optimization.
• Monitor and manage budgets, ensuring efficient allocation of resources and adherence to financial targets.
• Stay informed about SLED marketing trends and regulations, ensuring compliance and leveraging opportunities specific to the sector.

Requirements

Minimum Qualifications :

• 5+ years of proven multi-channel B2B marketing experience.
• Proven experience in digital marketing, with a focus on email marketing, social media marketing, and paid advertising.
• You are a proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.
• Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously.
• Excellent verbal and written communication skills. Strong influencing and relationship-building skills.
• Team player with ability to work independently and autonomously.
• Flexibility to adjust to the dynamic nature of a startup.
• Strong knowledge and experience with HubSpot, Google Ads, and LinkedIn advertising.
• Experience in SLED marketing is highly preferred.
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
• Strong project management skills, with the ability to prioritize tasks and meet deadlines.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative thinking and problem-solving abilities.
• Up-to-date with the latest digital marketing trends, tools, and best practices.

Qualities We Seek :

In addition to the requirements of the position, we are especially seeking candidates who share our team values of transparency, humility, creativity, and action.

Among the qualities we seek are :

• Stellar communications and interpersonal skills
• Strong attention to detail and organization skills
• Proactive problem-solving ability
• Strong visual, creative, and storytelling senses
• Experience working in fast-paced environments with the ability to handle simultaneous projects and still meet deadlines
• A passion for delivering and readiness to constantly iterate
• An empathetic leader with a bias for action
• Someone who does not let perfection be the enemy of good

Benefits

• Remote position
• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• 100% employer paid health benefits
• A positive, family-oriented team environment. Our focus is on encouragement, positive reinforcement, and gratitude.
• We offer an excellent salary, merit bonus structure, and benefits package, that will be commensurate with experience.

ClassWallet is proud to be an Equal Opportunity Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, marital or veteran status.