CityVet Hiring for Digital Marketing Specialist at Dallas, TX, US Full Time

JOB SUMMARY

We love animals and our incredible staff caring for them and each other. This ideal candidate is a self-starter with strong attention to detail and loves working with people and pets.

This person will constantly devise ways to improve our digital organizational performance. A successful Digital Marketing Specialist will excel in ing, analytics, outbound consumer / recruiting digital initiatives and constantly push the boundaries of digital marketing and help us reach new heights in the veterinary industry.

RESPONSIBILITIES & DUTIES

• Responsible for managing, implementing, and overseeing marketing automation, demand generation, paid and organic search, inbound marketing, experimentation, personalization, tag management, and data analytics.
• Develop and execute comprehensive digital marketing strategies to increase online visibility, drive website traffic, and generate leads for our veterinary services and recruiting initiatives.
• Presenting and communicating directly with client teams, including stakeholders with varying levels of digital marketing knowledge.
• Provide ongoing digital best practices advice and recommendations for marketing and clinic needs.
• Plan and execute paid advertising campaigns on platforms such as Google Ads and Facebook, Instagram and TikTok, monitoring and optimizing campaigns for maximum ROI.
• Assist in day-to-day management and updates of websites for the company and all our associated companies across the network.
• Assist in managing outbound SEM marketing activities, including but not limited to : researching branded, non-branded, and competitive keywords to enhance campaign performance and delivering weekly and monthly performance s, focusing on keyword, CTR, and conversion metrics.
• Manage full-funnel consumer and recruiting email marketing plan creation and execution.
• Work cross-functionally to support activities for internal Recruiting, Marketing and clinic support, including outbound digital options, analytics, testing, and more.
• Identify opportunities to streamline prospecting, marketing, and nurturing consumer and recruiting campaigns to drive quality leads and build a prospect pipeline.
• Oversee the creation and updating of all training materials and provide training to new and existing users as necessary on existing and new features or policies.
• Define, document, and implement digital policies and procedures.
• Document workflows, s, dashboards, and other KPIs and metrics to meet business unit needs.
• Must be a positive person who will embrace our just wag culture.

REQUIREMENTS & QUALIFICATIONS

• BS / BA degree in marketing, data science or a related field
• 1-3 years of experience in digital marketing
• Detail-focused with strong organizational skills, the ability to prioritize multiple tasks and issues, and self-direct work.
• Outstanding customer service skills with an ability to train and support users with a wide range of technical abilities.
• Prefer experience with implementing dashboards, ing, and metrics
• A passion for pets and people
17 days ago