City Winery Nashville Hiring for Marketing Manager Full Time

City Winery strives to deliver the highest end combined culinary and cultural experience to our customers who are passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery with intimate concerts, food & wine classes, private events in a variety of configurations, and fine dining. We have created a compelling mix for our sophisticated clientele of foodies, and active cultural patrons—bringing the wine country experience to the middle of a large city.

We are proud to offer a safe workplace for our employees. In the interest of safety for all City Winery employees, the Company requires all employees to be fully vaccinated (defined as 1 completed dose of a 1-dose series or 2 completed doses of a 2-dose series of the COVID-19 vaccine), and encourage employees to receive their booster shot if eligible, unless due to a bona fide medical and/or sincerely held religious reason in which case a reasonable accommodation will be discussed unless it causes an undue hardship to City Winery.

Position Summary:

The Marketing Manager works closely with internal departments and the VP of Marketing in communicating and marketing the City Winery brand to the music, culture, and culinary worlds. They will represent our brand and products and develop widespread awareness for the City Winery brand

Minimum Qualifications:

• Minimum 5 years of marketing experience.
• High integrity work ethic and a strong passion for music, hospitality, food and wine.
• Ability to successfully multitask and manage several projects at once in a high-pressure, fast paced environment.
• Professional and effective communication skills.
• Must be detail oriented with a particular strength in time management and organization.
• Must have proficient computer and technological skills: Mailchimp, Google Suite, Asana, Adobe Suite, Sprout Social, Meta Business Suite
• Ability to work a flexible schedule including nights, weekends, and travel as needed.
• Must be able to sit for extended periods of time; stand and walk regularly & commit to at least 3 days per week in the NY office
• Bachelor’s degree in marketing, communications, graphic design or related field preferred.

Overview of Responsibilities

• Generate revenue by exceptional marketing designed to drive top line revenue and managed costs.
• Manage promotional strategy to drive concert, live entertainment, private event, and food and beverage sales.
• Maintain current, effective, and cost-efficient marketing collateral across all departments in coordination with the graphics department: Posters, Postcards, Flyers, Displays, Signage, Slideshows and any other needed materials.
• Display and constantly refresh all in-venue collateral to ensure all events and promotions are up to date.
• Promote CW show announcements and promotions in weekly emails to CW database. Coordinate with programming and box office, events, restaurant and wine departments on upcoming announcements.
• Work with graphic design on digital marketing creative, assemble Mailchimp emails, obtain approvals, and schedule weekly promotional emails.
• Marketing plan outreach and ongoing communication with all performers for New York properties, including how to approve advertiser access via Facebook meetings when needed and working with additional digital media platforms for concert promotion.
• Social media ad campaign creation for all ticketed events
• Maintain the customer email database. Explore new avenues to capture customer data and grow our existing database, and work across departments to develop audience retention loyalty activities.
• Follow daily ticketing s and work with Programming to strategize opportunities to maximize ticket sales.
• Manage social media content calendar and posting schedule for the social accounts for City Winery NYC, City Vineyard, City Winery Hudson Valley and City Winery Hudson Valley weddings; and compile a monthly data on each.
• Maintain up-to-date media databases with targeted media outlet lists in music, food, wine, events, etc.; keep a current copy on a shareable drive for company access.
• Send show listings out weekly; copy all relevant parties.
• Collaborate with all departments on content creation and keep all City Winery information current and active on the website.
• Monitor & follow social media accounts for performers & share content to CW feeds
• Work with the Private Events, Food, & Beverage teams to promote wine initiatives in venue and at offsite activations
• Manage promotion of NY menus, coordinate with the operations team and NY marketing associate on updates needed in between seasonal overhauls
• Manage the “Influencer Program”/Affiliate Marketing, which includes continuous outreach, managing and supplying a clear and legible calendar, and hosting them on-site.
• Ensure clear internal communication across all departments; collaborate and meet regularly with the NY teams: Box Office, Programmers, Event Directors, Operations and GMs (individually or as a group when necessary) to coordinate all projects, ensure consistent messaging, and make sure the team is prepared.
• Additional projects, tasks, duties as per business needs.