Chief Marketing Officer Full Time

Job content

Role Overview

The Chief Marketing Officer (CMO) will be responsible for developing and executing a comprehensive marketing strategy that drives growth, strengthens brand positioning, and enhances customer engagement.

As a key member of the executive leadership team, the CMO will align marketing initiatives with business objectives, ensuring measurable impact on revenue, customer acquisition, and retention.

This is a full-time, permanent role that will be fully-office based near Cambridge. Financial services background is desirable.

CMO Key Responsibilities:

• Strategic Leadership
• Develop and implement a clear, data-driven marketing strategy aligned with company growth objectives.
• Act as a strategic advisor to the CEO and board on market trends, customer insights, and brand positioning.
• Brand & Positioning
• Build and maintain a strong, trusted brand within the financial services sector.
• Ensure consistent messaging across all channels, reflecting regulatory standards and customer expectations.
• Customer Acquisition & Growth
• Lead multi-channel marketing campaigns to drive customer acquisition, engagement, and retention.
• Optimise the customer journey using data, segmentation, and personalisation strategies.
• Digital & Performance Marketing
• Oversee digital marketing, including SEO, PPC, social media, content, and CRM strategies.
• Drive performance marketing initiatives with a strong focus on ROI and analytics.
• Product Marketing
• Collaborate with product and commercial teams to successfully launch and promote new financial products and services.
• Translate complex financial offerings into clear, compelling customer value propositions.
• Data & Insights
• Leverage customer and market data to inform decision-making and improve campaign effectiveness.
• Establish KPIs and reporting frameworks to measure marketing performance.
• Team Leadership
• Build, lead, and develop a high-performing marketing team.
• Foster a culture of innovation, accountability, and continuous improvement.
• Regulatory Compliance
• Ensure all marketing activities comply with relevant financial regulations and standards (e.g., FCA guidelines).

Ideal CMO Profile:

• Proven experience as a CMO or senior marketing leader within financial services or a regulated industry.
• Strong commercial acumen with a track record of driving growth and delivering measurable results.
• Deep understanding of digital marketing, brand strategy, and customer experience.
• Experience managing large budgets and optimising marketing ROI.
• Excellent leadership and stakeholder management skills.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Familiarity with UK financial regulations and compliance requirements.