CFRA Hiring for Digital Marketing Manager at US Full Time

Description

POSITION SUMMARY :

CFRA is looking to add a dynamic Digital Marketing Manager to oversee our online presence.

With your extensive skills and experience in SEO, SEM, social media advertising, native advertising, and content optimization, you will enhance CFRA’s brand awareness, drive increased website traffic, generate high-quality inbound leads, and increase conversion rates.

You will partner closely with CFRA’s marketing leadership to develop and implement a comprehensive digital strategy to achieve the stated goals and lead the day-to-day execution, tracking, ing, and optimization of the process from end-to-end

ABOUT CFRA :

CFRA exists to empower and accelerate the world’s financial success.

Our proprietary approach blends a unique mix of public policy, forensic and fundamental equity, ETF and mutual fund research with data, analytics and technology to arm investors with smarter, faster decisions to deliver superior outcomes.

We are fiercely independent and a globally trusted source of financial intelligence. We are client obsessed. If you are too, we’d love to talk.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Key Responsibilities

• Oversee day-to-day management and optimization of CFRA web properties including seamless user-journeys and value-added content
• Develop an organic search (SEO) strategy that is targeted, monitored, and optimized on an ongoing basis
• Develop paid lead generation strategies (SEM, social, native advertising, etc.) to drive defined results and within allocated budgets
• Develop site localization and optimization strategy for Europe and Asia
• Ensure relevant content, graphics, videos etc. are fresh, on-brand, and updated regularly
• Conduct ongoing research (keyword, competitive, etc.) to inform, organic, paid, localized, and content strategies
• Conduct ongoing optimization of site design, content structure, and user experience by leveraging competitive analysis, best practices, analytics, and customer feedback
• Conduct regular site audits to identify and address technical SEO issues
• regularly on all facets of site and search performance
• Maintain strong market intelligence, keeping up to date on financial trends and competitors

REQUIREMENTS

• Bachelor’s degree in business, marketing or related field
• 7+ years of relevant, progressive B2B experience in digital marketing
• Demonstrated experience in the financial services or investment industries (investment research industry a plus)
• Expert level knowledge of SEO and SEM
• Expert level knowledge of analytic tools including Google (Analytics, Tag Manager, Search Console) and SEMRush
• Highly proficient level of knowledge in Salesforce / Pardot, Sprout Social, WordPress, Adobe Analytics, and LinkedIn
• Deep understanding of UI / UX principles, site architecture, and visual design
• Experience in ABM targeting strategies
• Excellent written, oral, and presentation skills
• Highly analytical and data driven
• High attention to detail
• Flexible, adaptable, and able to perform duties in an ambiguous environment

Benefits

• 20 days of Vacation
• 8 Sick Days
• 1 paid volunteer day
• 10-11 Holidays a year
• Health, Dental, & Vision Insurance
• Company paid Life & Disability Insurance
• Competitive Pay
• Annual Performance Bonus
• 401K Match

CFRA is a leading independent investment insights and data analytics company. Through an unmatched multidisciplinary approach to investment research, including expert lenses on forensic accounting, fundamental, policy, legal, fund, and technical research, CFRA provides actionable analytics to make better investment and business decisions.

CFRA is results-oriented, we place an unwavering priority on the quality of our research, from the productivity and performance of our analysts to the success of our client relationships.

Over 2,000 clients rely on CFRA’s proprietary research conducted by experts who uniquely analyze industries, funds and companies of interest with our time-tested and rigorous research methodology.

On October 1, 2016, CFRA acquired S&P Global’s Equity and Fund Research business, a leading provider of independent research and commentary with offerings focused on stocks, ETFs and mutual funds as well as sectors and industries.

The Equity and Fund Research business originated in the 1920’s and has amassed a worldwide base of investing clients.

The combined firm is committed to being the world’s leading independent investment research firm with 90 global analysts, authoring in-depth qualitative research on 1,600+ companies.

In addition, CFRA offers a comprehensive view on global sector themes, industries, and funds, through in-depth qualitative research on 11 Sectors, 73 Industries, 19,000+ ETFs, 15,000+ Mutual Funds, as well as quantitative company research on 20,000+ global companies.

Founded as the Center for Financial Research and Analysis in 1994, today our company is simply known as CFRA. However, our mission remains to be the center for our global clients by providing independent, differentiated, and actionable analysis to help you make better investment and business decisions.

Our clients are based in the US, Europe, Middle East, Asia, and Australia representing thousands of investment professionals and risk managers at leading hedge funds, mutual funds, pension managers, insurance companies, private equity, investment advisors, banks, regulators, corporations, and professional service organizations.