Celosa Rosé Tequila Hiring for Vice President of Sales at Miami, FL Full Time

Company Overview:

Celosa Rosé Tequila is a dynamic and innovative rosa tequila brand founded by a 12-generation tequila family legacy. As we continue to expand our presence in the US market, we are seeking a passionate and results-driven individual to join our team to lead sales focused on on-premise placement with strategic off-premise placement. This position offers a unique opportunity to lead the charge in driving on-premise sales, brand exposure, and cocktail placements in key accounts.

Position Overview:

The VP of Sales will be responsible for developing and executing strategies to secure on-premise account sales, increase brand visibility, and enhance our tequila’s presence within the hospitality industry. This role requires a creative and strategic thinker who can foster relationships, drive activations, and collaborate cross-functionally to achieve ambitious sales targets.

Responsibilities:

• On-Premise Sales Strategy: Develop and implement a comprehensive sales strategy for on-premise accounts to achieve sales goals and market share targets.
• Account Management: Build and maintain strong relationships with key on-premise accounts, including bars, restaurants, lounges, beach clubs and other relevant venues.
• Activation Planning: Create and oversee on-premise activations that effectively showcase our tequila brand, drive consumer engagement, and increase brand exposure.
• Menu Placement: Collaborate with mixologists and beverage managers to secure cocktail placements featuring our tequila on on-premise accounts’ menus.
• Cross-Functional Collaboration: Work closely with marketing, distribution, and trade marketing teams to align on initiatives, promotional activities, and brand campaigns.
• Market Insights: Stay informed about industry trends, competitor activities, and consumer preferences to tailor strategies and maintain a competitive edge.
• Sales ing: Provide regular sales s, performance metrics, and insights to senior management.
• Team: Collaborate with our team of premise sales representatives to effectively execute strategies and achieve collective goals.
• Budget Management: Develop and manage budgets for on-premise activations, events, and promotional activities.

Qualifications:

• Bachelor’s Degree, MBA preferred
• Previous experience working with high-end, luxury spirits brands
• Proven track record of successfully driving sales and growing brand presence within the on-premise segment, preferably in the beverage or alcohol industry.
• Strong network of relationships within the hospitality and on-premise industry.
• Excellent communication, negotiation, and presentation skills.
• Creative thinker with a knack for developing unique activation concepts.
• Data-driven mindset with proficiency in sales analytics and ing.
• Leadership experience with the ability to motivate and manage a sales team.
• Ability to thrive in a fast-paced and dynamic entrepreneurial environment.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Passion for the spirits industry and a deep appreciation for tequila.

Location:

This position will preferably be based at our headquarters in Miami, FL, with regular travel to key on-premise accounts and industry events.

Compensation:

Competitive salary, performance-based incentives, benefits package, and opportunities for career growth within a rapidly expanding organization.

If you’re a driven and strategic sales leader with a passion for the spirits industry, and you’re excited about the opportunity to make a significant impact on our tequila brand’s growth, we encourage you to apply. Join us in elevating our brand to new heights within the on-premise market.