CEDARS-SINAI Hiring for Exec Dir, Digital Marketing Tech at Los Angeles, CA Full Time

Accountable for leading digital marketing and technology across all touchpoints. This position will be
responsible for spearheading the marketing program’s digital transformation in a manner that is focused
on growing revenue across all business and service lines via new acquisitions while promoting quality,
velocity, and productivity through data.
Specifically, the leader will be responsible for achieving business goals for a variety of service lines S/he
will own the digital marketing and technology vision and team, implementing best-in-class technology
and standards as well as creative and innovative plans for content marketing, digital media, SEO, and
SEM. As a part of the digital transformation and upgrade, this leader will ultimately drive and influence
the digital marketing agenda and serve as a subject matter exert and consultant across the organization.
This leader will also drive the marketing technology relationship and architecture for the Marketing
Communications Team. As such, the candidate must be comfortable working directly with technology
professionals and concepts and relating to business teams and needs. This architecture includes data
layers, analytics, CRM platforms, Marketing Automation Platforms, Data Management Platforms, Email
Platforms, Trigger based platforms, Next Best Action Engines, Testing and Optimization.
The successful candidate must be a visionary and creative thought leader who enjoys leading teams and
working in a highly collaborative, matrix environment. S/he will demonstrate high integrity, intelligence
and proven domain expertise. In addition to possessing analytic and strategic skills, s/he will have the
proven ability to influence, motivate and manage others in a highly complex business environment.

Execute current state assessment and establish a 3-5 year roadmap for Digital Marketing: Content, Data, Delivery & Technology.

Establish a 2023-24 focused enterprise-wide business case to enable marketing automation by
conducting requirements gathering and related ROI sessions across all key stakeholders.

Spearhead the marketing program’s digital transformation focused on growing revenue and
promoting quality, velocity, and productivity through data-drive insights.

Direct program delivery for multiyear digital marketing and data analytics initiatives spanning all lines
of business.

Accountable for the strategy and operations of digital marketing data and technology ecosystem that
support inbound experience and outbound campaigns.

Drive improved revenue results through digital sales funnel optimization tactics including
personalization.

Integrate first, second, and third-party data sets for audience targeting and personalization.

Lead concurrent work streams for content management, test and learn, tag management, service management, data analytics architecture, DMP, MAP, NBA, and journey analytics POC.

Responsible for talent planning and development across digital marketing and technology team

Supervise the enterprise strategy for paid search, SEO and landing pages.

Accountable for ROI analysis and measurement practices. S/he will lead measurement initiatives across channels including test and target, multi-variant testing and attribution analysis.

Ensure digital marketing strategy encompasses all channels.

Drive Digital and Data Innovation with the goal of delivering best in class personalize customer
journeys and experiences.

Deliver a best in class Digital and Direct Marketing Capability to support our broader brand building
and performance marketing initiatives.

Education:

Bachelor’s Degree – Minimum

Master’s Degree – Preferred

Work Experience:

15+ years minimum Relevant work experience
7+ years minimum Management experience.

Working Title: Exec Dir, Digital Marketing Tech
Department: Marketing Communications Admin
Business Entity: Cedars-Sinai Medical Center
Job Category: Family & Function,Cedars-Sinai Medical Center,Family & Function,Cedars-Sinai Medical Center
Job Specialty: UNASSIGNED
Position Type: Full-time
Shift Length: 8 hour shift
Shift Type: Day
Base Pay:$68.72 – $123.70