Caterpillar Hiring for Digital Marketing Manager at Peoria, Illinois, US Full Time

Career Area :

Marketing / Sales / Product Support

Job Description :

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you’re joining a global team who cares not just about the work we do but also about each other.

We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Who is Caterpillar? What do we do?

Caterpillar is a world leader in construction and mining equipment creating innovative, cutting-edge products and services that help our customers build the world around us.

With that level of impact comes the platform to care for the world, we work in. That’s why we lead sustainable green initiatives to preserve the environment, help reduce poverty with the Caterpillar Foundation and stay involved in the communities we help build.

What will Caterpillar do for you?

From day one, you’re set up to thrive at Caterpillar : helpful training, relatable mentors, global experience, competitive salary package, work-life balance, and the growth opportunities you expect with a Fortune 100 company.

You power our success, and we are committed to empowering yours. After all, when your work can impact the entire world, it’s important to do work that matters.

Job Purpose :

This position is accountable and responsible for the project management of IPSD’s digital marketing initiatives to support the global marketing campaigns for the Perkins and Cat brands, their marketing initiatives, engine ranges, parts portfolio, and product support initiatives.

Job Opportunity :

An exciting to opportunity to lead the digital marketing of two global brands, Perkins and Cat, playing a key role in the development of new and innovative methods of interacting with key customer segments around the world.

The incumbent will work as the Digital Marketing expert’ within the Global Marketing Communications team, working closely with Sales and marketing teams within the division and the Marketing and Digital teams across the Caterpillar Enterprise.

The incumbent will have responsibility for the development and implementation of customer focused digital plan and platform execution for the Perkins and Cat Industrial Engine brands e-marketing.

You will have a key role in the development of the division’s use of digital platforms and tools to drive sales growth with the engines and parts arenas, as well as contributing to the success of the leads and opportunities pipeline for the business online.

The incumbent will play a key role in the development of new and innovative methods of communicating with key customer groups around the world, delivering global marketing campaigns, multi-media project, parts marketing initiatives and management of third-party agencies.

You will closely with cross functional team members as well as wider Marketing and Services teams across the Caterpillar enterprise.

You will work alongside the Regional Marketing team to provide support for digital campaigns and creative agencies to promote the Perkins and Cat brands, parts marketing initiatives and engine ranges.

You will closely with team members, sales and marketing teams within IPSD as well as wider Marketing and Services teams across the Caterpillar Enterprise.

Job Responsibilities and Duties :

Lead the development of the Perkins.com and Cat.com Industrial websites (customer secure sites), creating and executing an improvement plan, working with the Marketing teams, external agencies and across the business.

Lead and manage the digital leads and opportunities through Salesforce and other digital platforms.

Ensure that corporate, distributor and dealer marketing material is in line with corporate brand standards.

Working with the enterprise and the IT development team to manage the digital opportunities pipeline.

Play a key role in supporting the Global Communications team with the delivery of major new marketing initiatives.

Communicate strategic and tactical initiatives to project stakeholders including senior management where appropriate.

Management of the globalisation of the Perkins website

Work with Web Analytics team to measure and on digital marketing performance and use this data to drive continuous improvement.

Build strong relationships with Digital Services across the Caterpillar Enterprise, ensuring that our divisions requirements are built into corporate initiatives and to leverage corporate digital tools and initiatives that can be implemented within the Division.

Develop relationships with digital agencies / vendors and be involved in vendor selection process.

Assess new digital platform technologies, tools and techniques and regularly review in line with strategy for best fit for the business, including social channels.

Advocate digital marketing best practices Effectively communicate strategic and tactical initiatives to project stakeholders including senior management where appropriate.

Build relationships with other Marketing Teams across the Caterpillar Enterprise, sharing best practice and utilizing corporate solutions for the benefit of the Perkins and Cat Industrial engine brands.

Leadership of one direct

Skills and Experience :

Candidates will have gained the following skills and experience through previous roles :

Metrics-driven marketing mind with eye for creativity and experience within Google Analytics and other ing tools

Ability to work with global team from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences.

Budget management experience

Holds a Marketing Degree or be qualified through demonstrated progressive work experience.

Candidates may have gained the following skills and experience through previous roles :

Strategic thinker with experience creating comprehensive marketing plans and has strong analytical and project management skills.

Good PC Skills with previous Microsoft Office experience is essential.

Excellent planning and organizational skills

Build trusted business partnerships across both external and internal stakeholder groups.

Campaign and project management experience

Experience of working and managing creative and design teams

Ability to track results and utilise data to improve performance.

Project management and presentation skills

Additional Information :

Relocation assistance is not available for this position

This position can be located in either Seguin, TX or Peoria, IL and offers a flexible work environment

What You Will Get :

Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.

Here you earn more than just a salary. Because we value your performance, we offer a total rewards package that provides day-one benefits, including but not limited to :

Competitive salary and annual bonus program

Medical, dental, and vision coverage

Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

Company-matched 401(k) plan

Stock option opportunity over time

Health savings account (HSA)

Flexible spending accounts (FSAs)

Short and long-term disability coverage

Life Insurance

Paid parental leave

Healthy Lifestyle Programs

Employee Assistance Programs

Voluntary Benefits (Ex. Accident, Identity Theft Protection)

Strong community involvement

Caterpillar’s Industrial Power Systems Division (IPSD) designs, tests and manufactures 0.5 to 18L engines that not only power Caterpillar machines, but also power over 5000 other applications including Marine, Petroleum, Industrial Applications, Electric Generators, and Locomotives.

Caterpillar’s company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to specific employer, such as H, L, TN, F, J, E, O.

As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at #LI-Hybrid

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O.

As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com / careers.