Carroll University Hiring for Digital Marketing Specialist at Waukesha, WI, United States Full Time

Description

At Carroll University, we are committed to identifying and employing strategies to support our goal to be and remain a socially just organization.

Rooted in the Presbyterian (U.S.A.) heritage, we respect all aspects of diversity, embrace the practice of equity, expect inclusion, and embrace belonging throughout our community.

Therefore, we seek applicants who can demonstrate their understanding of justice and who can inspire our increasingly diverse student population.

The digital marketing specialist collaborates with the marketing team to develop, implement and manage a comprehensive digital marketing strategy to increase visibility, brand awareness, and engagement across all digital channels, including online advertising, social media, search engines, websites, emails, mobile, display and geofencing advertising, etc.

The position also analyzes and communicates results from web marketing efforts and leverages web analytics to recommend and implement the most effective strategies for driving growth.

The specialist will also recommend strategies for effective search engine marketing including organic SEO and PPC / paid search, in addition to email and other e-marketing campaigns as directed.

The position will also work closely with agency partners in the development of digital advertising campaigns.

Responsibilities :

• Write unique, creative, and engaging email and website copy.
• Craft engaging and easy-to-use landing pages as part of our marketing campaigns.
• Maintain analytics, metrics, and campaign ing on all digital marketing platforms.
• Stay apprised of new developments in digital marketing, best practices, and the greater digital landscape to identify potential challenges and opportunities in the short- and long-term, e.

g. Google updates and changes in algorithms.?

• Serve as a liaison to campus constituencies on all aspects of web projects, including, but not limited to, gathering project information, marketing and technical requirements, and producing and / or coordinating production of deliverables.
• Apply web expertise to support client needs and objectives via published online content.
• Manage website content, including writing and editing, creating and editing graphics and images, proofreading for quality and accuracy, and adhering to style guidelines and technical specifications.
• Work with Front End Web Developer in the design of digital projects to include web pages, email newsletter templates, advertising, etc.
• Dive into website analytics and internal databases to provide insight and recommendations to improve the online experience and optimize marketing performance.
• Provide optimization recommendations for search engine marketing campaigns including SEO, paid search and PPC.
• Lead development of future campaigns to include keyword discovery, and keyword expansions.
• Monitor and generate monthly analytics .
• Bring new and innovative ideas to improve the web presence. Create solutions for these situations while maintaining and strengthening the current brand.
• Meets regularly with the Director of Marketing and Communications to present and discuss campaign performance-implements enhancements / corrections.

Qualifications :

• Bachelor’s degree required, preferably in business, marketing, communications or related field.
• 2 – 5 years of experience including content management, SEM including SEO / PPC / paid search, e-mail marketing and online advertising.
• Demonstrated experience in a digital marketing role, including the management of successful PPC / paid search / SEO and development of website content strategy utilizing analytics and KPIs.
• Experience with Google Analytics or equivalent. Ability to analyze metric data and communicate findings / recommendations to all levels of the organization.
• Excellent written and verbal skills; experience in writing for SEO and the web.
• Detail-oriented; ability to work independently.
• Demonstrated general project management skills; polished and diplomatic client management skills; solutions-oriented, solid troubleshooting and problem-solving skills.
• Google Analytics and Google Ads certified preferred.
• Experience in managing content on social platforms and developing strategies to drive acquisition, engagement and conversion a plus.
• Expertise in the development of ROI-focused email marketing campaigns.
• Demonstrated proficiency in cultural competence and awareness.
• Candidates must be willing and able to support and advance the University mission.

Technology Skills

• Competency in Adobe Creative Suite a plus.
• Advanced experience in AdWords and Google Analytics. Proven ability to analyze metric data and optimize for KPIs.
• You understand digital marketing is the way of the world and are prepared to build integrated marketing plans that lead to top results in generating awareness for Carroll University programs.

Human Relations Skills

Ability to work effectively with people regardless of their age, gender, race, sexual orientation, ethnicity, religion, ability, socio-economic background, or job type.

Requirements

Please submit a cover letter and resume for this position along with this electronic application.

Carroll University makes employment opportunities available to qualified individuals whose skills and experience make them suitable candidates for placement.

Candidates must be willing and able to support and advance the University mission.

Carroll University does not discriminate in any manner contrary to law or justice on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability or veteran’s status in administration of programs or in the employment of faculty and staff.

The employment opportunities list is updated periodically based on openings. Applications will be accepted only for vacancies currently listed.

All inquiries will be kept strictly confidential.