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Social Media & Digital Marketing / Social Media & Digital Marketing
Carnegie Fabrics Hiring for Content Marketing Specialist Full Time
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Who We Are::
We offer a competitive compensation and benefits package that includes:
Are you excited by fresh ‘out-of-the-box’ ideas and motivated to find the best solutions for people? Do you love textiles, wallcoverings, or interior materials and all the ways they perform in a space? Carnegie is changing the way architects and interior designers get their work done, helping them save time and providing them the best aesthetic, technical and sustainable solutions at an overnight speed – We are their ‘Design Ally’.
Who You Are::
Carnegie Fabrics is seeking a Content Marketing Specialist to develop compelling content marketing campaigns in various media and formats that highlight Carnegie’s mission, values, product, people and expertise. Plan and create content and associated assets in visual and written form, manage and on campaign effectiveness and results.
What You’ll Do::
Social Media
- Manage all social media channels
- Create content strategy, build, and maintain social content calendar
- Work with designers and marketing staff to create compelling content that drives traffic and conversions
- Cross promotion with other brands and media outlets
- Responsible for growing target audience across all platforms
- Create social media kits, communicate Carnegie social strategy to reps
Content Marketing
- Under supervision from Brand Designer, design and produce marketing assets including blog posts, brochures, presentations, email campaigns, look books, video clips, etc.
- Write project case studies
- Coordinate purchasing project photography
Digital Advertising
- Create template-based graphics for digital advertising campaigns (static, animated, video ads, gif banner ads)
Photography support
- On-site and logistical photoshoot support for Art Director
- Asset management (the box, graphics hub)
Marketing Admin
- Product launch marketing support: create postcards, tear sheets, spec sheets, and other support marketing assets
- Event and conference support as needed
- Coordinate communication with vendors and partners like PR agency, printers, renderers, etc.
What You Bring::
Required Skills:
- Strong understanding of social media platforms, ability to develop and manage varied content for each channel in order to grow brand awareness and drive conversions. Track record of successfully managing and growing a brand’s social media presence.
- Ability to record and edit video for social media and promotional purposes
- Solid understanding of visual design principles: able to create presentations, brochures, emails, graphics, gif animations etc. using templates and brand standards as a guide.
- Working knowledge of Adobe programs including Photoshop, InDesign, Illustrator
Additional desired skills:
- Copywriting and editing experience. Able to write and edit copy for a variety of marketing assets including brochures, emails, blog posts, etc.
What We Offer::
We offer a competitive compensation and benefits package that includes:
- Health benefits
- 401k with company match
- PTO/paid holidays
- And much more!
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