CareView Communications, Inc Hiring for Director of Marketing at Lewisville, TX Full Time

Director of Marketing

Date: Hire date 10/1/2023

FLSA Status:

(X) Exempt ( ) Non-Exempt

CareView Communications is an information technology provider to the healthcare industry working to improve patient safety in over 100 hospitals nationwide. We develop and manufacture patient safety products that offer new solutions to the healthcare industry.

Director of Marketing

The Director of Marketing will oversee the company’s promotion and advertising efforts to drive sales and build brand awareness. The Director of Marketing will work closely with the Vice President of Business Development and the sales team.This position is responsible for developing the integrated marketing plan which includes advertising, direct mail, public and community relations, online and all electronic marketing, special events, sponsorships and measuring the return on investment of various advertising methods.

Job Overview
Director of Marketing must provide thought leadership and be confident in asserting and supporting marketing ideas and programs. Specific programs require skills in publishing, including editorial content development and sourcing, advertising sales, direct distribution and audience development and analysis; advertising, including strategic media planning and purchasing, messaging and design; sales development, including sales tracking and analytics and audience identification and targeting; public relations, including issue management, consumer, business and lifestyle publicity, tenant relations and community relations; online marketing, including all social media, web and online co-marketing opportunities, must understand technology and analytics to drive traffic and engagement.

Responsibilities for Director of Marketing

Content Creation and Thought Leadership

• Collaborate with subject matter experts, customers, and industry partners to curate and create high-quality content, including whitepapers, case studies, blog posts, and industry insights that align with our established brand positioning and messaging.
• Develop and execute thought leadership initiatives to position CareView as an industry leader, leveraging our expertise and innovative solutions.

Digital Marketing and Online Presence

• Oversee our LinkedIn digital marketing efforts and identify additional digital marketing initiatives/campaigns to drive website traffic while staying true to our brand identity and messaging.
• Manage the company’s website, ensuring it remains up-to-date, user-friendly, and serves as a valuable resource for visitors seeking information about CareView’s solutions.

Public Relations and Partnerships

• Develop and nurture marketing relationships with established partners (GPOs, integration partners, etc), industry publications, and influencers to secure positive coverage and increase brand visibility.
• Prepare press releases, and other communications materials to reinforce CareView’s market leadership.

Event Management

• Plan and execute impactful industry events, webinars, trade shows, and conferences to showcase CareView’s virtual care technology.

Support Sales Team with Marketing Materials

• Collaborate closely with the sales team to understand their specific needs and requirements for marketing collateral to support their efforts.
• Create compelling sales enablement materials such as brochures, presentations, product sheets, and case studies that effectively communicate the value of CareView’s solutions to potential clients.

HubSpot Management

• Utilize and manage the HubSpot marketing automation platform to streamline marketing campaigns, lead generation, and customer engagement.
• Utilize HubSpot’s ing and analytics capabilities to measure campaign performance and make data-driven decisions to optimize marketing efforts.

Performance Measurement and ing

• Utilize data-driven insights and analytics to track the effectiveness of marketing campaigns and initiatives, making data-backed recommendations for continuous improvement.
• Provide regular s to the executive team on marketing performance, ROI, and key performance indicators (KPIs).

Competencies:

• Business Acumen.
• Communication Proficiency.
• Customer/Client Focus.
• Leadership.
• Presentation Skills.
• Problem Solving/Analysis.
• Results Driven.
• Strategic Thinking.
• Technical Capacity.
• Proficient in Office 365 and Dropbox.
• Social Media
• HubSpot

Education/Certification:

• Four-year college degree from an accredited institution in Marketing, Communications, Business, or related field
• 5 years marketing management experience in a business-to-business sales environment preferably in the healthcare or technology industry
• Experience in sales related to the healthcare industry is desirable

Travel:
Some Travel may be expected for this position
Expected Hours of Work:
Days and hours of work are Monday through Friday, 8:00 am to 5:00 pm. There will be 3 days in office and 2 days remote. Occasional evening and weekend work may be required as job duties demand. Physical presence in the office is required to perform the duties of this position.

CareView Communications’ products are working to improve patient safety in over 100 hospitals nationwide through our patented technology. Our products include Virtual Bed Rails, Virtual Chair Rails, Nurse-View, Patient-View, Sitter-View, Bed-View, and Facility-View.

For more information, please visit: www.care-view.com

CareView is an EEO/AA

Job Type: Full-time Hybrid

Job Type: Full-time

Pay: $70,000.00 – $90,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday
• No weekends

Ability to commute/relocate:

• Lewisville, TX 75067: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 5 years (Preferred)

Work Location: Hybrid remote in Lewisville, TX 75067