Careismatic Brands Hiring for Sr. Email Marketing Specialist Full Time

Sr. Email Marketing Specialist

Santa Monica, CA, United States

We are Careismatic Brands Inc., the global leader in medical apparel, footwear, and accessories. We have an outstanding opportunity for a Sr. Email Marketing Specialist to build, deliver, and optimize our email marketing program and maximize revenue potential. Must be able to focus on strategy, planning, testing, and optimization. This role calls for a data-driven marketer with proven experience in the email channel. As the subject-matter expert, you are responsible for developing, planning, and analyzing the email channel to best drive company goals, as well as ensure and maintain the strong performance of all email marketing campaigns.

The Marketing team at Careismatic Brands is responsible to develop, plan, and analyze the email channel to best drive company goals, as well as ensure and maintain the strong performance of all email marketing campaigns.

The Sr. Email Marketing Specialist will play a role in driving strong performance across automated Email and SMS campaigns including retargeting, transactional, acquisition, on-boarding, and nurture programs. Your day to day will encompass partnering with design and copy to plan and prep email creative, creating and segmenting email lists & deploying effective campaigns. You will develop strategies for increasing brand awareness, customer loyalty, and conversions through proven email best practices. The ideal candidate has 3+ years of email marketing experience, experience building emails using data, segments, & customization with an understanding of deliverability, and experience planning, developing and launching journeys for drip campaigns.

This is a full-time hybrid role.

Salary Range: $100,000.00-$110,000.00

Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions for this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

· Prolonged periods of sitting at a desk and working on a computer

What Your Day Looks Like

• Drive strong performance across automated Email and SMS campaigns including retargeting, transactional, acquisition, on-boarding, and nurture programs
• Lead the planning and execution of ongoing campaign optimization efforts through A/B testing, creative and messaging, customer segmentation, and audience insights
• Identify new opportunities for automated and personalized lifecycle marketing programs.
• Brainstorm ways to improve customer experience through cross-channel (email, SMS, etc) campaigns
• Effectively manage Email and SMS campaigns with strong organizational, communication, and coordination skills
• Build email templates using HTML and CSS
• Identify target audiences and segment lists
• Design and set the parameters for automated emails
• Partner with site merchants, graphic designers, web team, performance marketing, brand marketing, IT, and customer support to drive overall program efficiency and success
• Manage email marketing: strategy, calendaring, implementation, execution, optimization, monitoring, ing and analysis to increase revenue.
• Monitor and optimize deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health
• Become familiar with available data sources/data structure within and between ESP and internal systems to customize email communications and support personalization strategies across channels
• Manage database hygiene and optimization; develop/execute strategy for monitoring and improving gaps in data health and accuracy
• Communicate critical performance metrics including weekly, monthly and quarterly program performance as well as testing, SL and heat map analysis to drive program optimization

What We’re Looking For

· Bachelor’s Degree in Business or Marketing

· 3+ years of experience with / email marketing management, with an understanding of lifecycle and triggered behavioral messaging, database marketing and analytics

· Possess a balance of strategic thinking, creative passion, and a willingness to be hands-on

· Experience with email automation software such as SmarterHQ, Bluecore, or similar vendor

· Experience with A/B testing and interpreting results

· Strong copy-editing & QA skills

· Strong understanding of email design and automation best practices

· Familiarity with HTML, CSS, & responsive design (SQL a plus)

· Prior management of Email campaigns with strong organizational, communication, and coordination skills

· Ability to work independently as well as build effective working relationships with cross-functional teams

· Impeccable attention to detail, deadlines, and accuracy with minimal supervision

· Excellent communication skills to collaborate with different team members

· Ability to interpret and analyze data from multiple sources

· Working knowledge of Google Analytics

· Experience with SMS marketing a plus

What’s In It For You

· 401(k)

· Dental insurance

· Employee discount

· Flexible spending account

· Health insurance

· Life insurance

· Paid time off

· Vision insurance

At Careismatic Brands, we believe in the power of care. It’s the force that drives and inspires us, inside our company and out in the world. It’s why we strive to maintain a diverse and inclusive organization – an ever-evolving imperative – where everyone feels respected, valued, and empowered to bring their ideas and perspectives forward.

Careismatic embraces the differences that make our organization unique. We are strengthened by diversity in all its forms – including but not limited to race, religion, ethnicity, age, national origin, gender identity, and sexual orientation.

Job Type: Full-time

Pay: $85,000.00 – $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Santa Monica, CA 90404: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Email marketing: 3 years (Required)
• HTML5: 3 years (Required)
• Salesforce Marketing Cloud: 3 years (Preferred)

Work Location: One location