Capital City Press Hiring for Digital Strategist at Baton Rouge, LA, US Full Time

Job Description

Job Description

Job Title : Digital Strategist

Company : Georges Media (Parent Company of The Advocate, Nola.com, & The Times-Picayune)

Location : Baton Rouge

Type : Full-Time Hybrid

Department : Advertising

s To : Regional Director Baton Rouge

Overview :

Georges Media, the parent company of The Advocate, Nola.com, and The Times-Picayune, is seeking a dynamic and experienced Digital Strategist to join our sales team.

This role is pivotal in driving our digital sales efforts, with a primary focus on expanding our client base, nurturing existing relationships, and re-engaging past clients.

The ideal candidate will play a crucial role in large-scale sales initiatives involving a diverse range of digital products.

Key Responsibilities :

1. Client Relationship Management :

• Grow and maintain relationships with existing customers.
• Prospect and onboard new clients.
• Reactivate past customers, leveraging our comprehensive suite of digital products.

2. Sales Strategy :

• Develop and execute strategies for large-scale sales involving multiple digital products.
• Collaborate closely with multimedia sales representatives to maximize sales opportunities.
• Identify market trends and customer needs to guide product development and sales approaches.

3. Digital Advertising Expertise :

• Provide expert guidance on SEM, SEO, social media marketing, and programmatic advertising.
• Leverage strong analytical skills to assess campaign performance and optimize strategies.

4. Team Collaboration :

• Work in tandem with various departments to ensure cohesive sales and marketing efforts.
• Provide training and support to sales reps in digital advertising concepts and practices.

Qualifications :

• Minimum of 5 years of experience in digital advertising or sales role.
• Proven track record in sales and client relationship management.
• Strong analytical skills and data-driven mindset.
• Deep familiarity with SEM, SEO, social media, and programmatic advertising.
• Excellent communication, negotiation, and presentation skills.
• Bachelor’s degree in Marketing, Business, or related field (preferred).

What We Offer :

• A dynamic and supportive work environment in a well-established media company.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.

Georges Media is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.