Canspan BMG Hiring for Digital Media Planner at Remote Full Time

The Digital Media Planner is responsible for executing day-to-day paid search, shopping and paid social media ad campaigns. The ideal candidate has previously worked for a performance marketing agency, planning and running paid media campaigns where ROAS and other revenue metrics are the main KPIs. The candidate understands how to prepare a media plan and proposal, and is excited about actively managing campaigns and optimizations on a daily basis.

Job Responsibilities

• Increase market share, drive sales and awareness of our clients brands through effective management of paid advertising campaigns.
• Plan paid digital media programs for clients based on defined objectives and ROAS targets.
• Execute paid digital media programs by creating, launching and managing campaigns across a range of digital ad platforms.
• Optimize and maintain digital campaigns (A/B testing, audience testing, budget pacing, KPI targets etc.) to deliver results and meet expected KPI goals.
• Lead calls and communicate clearly with clients about their advertising programs. Explaining strategy, performance, and data to clients with various amounts of knowledge about digital campaigns.
• Create s/dashboards for clients containing campaign data, including your insights and actionable recommendations.

Candidate will to the Director of Paid Media. This is an autonomous role, great for a self-starter who knows what they are doing and is comfortable in a fast paced but laid back environment. We’re looking for someone who is passionate about digital marketing and very analytically driven.

Knowledge & Experience Requirements

• 3+ years experience running paid digital campaigns.
• Must have expertise on the following ad platforms: Google Search Ads, Google Shopping Ads, Meta Ads.
• (Good to have) experience on the following ad platforms: Amazon, YouTube, Google Display, Linkedin, TikTok, Twitter, Reddit, Microsoft/Bing, .
• Knowledge of Google Analytics, Google Tag Manager, Google Merchant Center, Google docs/sheets/slides.
• Understanding of the marketing funnel and how to bring customers through from awareness to conversion most effectively.
• Excellent english verbal and writing skills.

Job Type: Full-time

Pay: $60,000.00 – $90,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off
• Parental leave

Schedule:

• Monday to Friday

Experience:

• PPC Campaign Management (Required)
• Meta Advertising (Required)

Work Location: Remote