Job Duties : Regular review of company websites for broken links, outdated content, errors, etc. to make updates using basic HTMLOversee and execute email marketing strategies and campaigns to generate leads and deliver an exceptional customer experience.
Create and manage email lists, including segmenting lists based on user interests and demographics.Design and write email newsletters and promotional emails.
Track and analyze email campaign performance and on key metrics, such as open rates, click-through rates, and conversion rates.
Qualify leads then enter them into CRM systems and / or distribute them to appropriate sales manager and / or sales repAdministration of social media and digital ad campaign plus manage geofencing initiativesCreate, edit, schedule, and share engaging content on social media platforms plus monitor and encourage follower interaction;
respond to comments and messagesTrack and analyze social media performance and on key metricsMonitor and respond to general chat questions received via websitesTimely interactions with customer online reviews received via Google and / or social media platforms.
Update search listings on Google and BingAssist Digital Marketing Manager with the managing the relationship between Campbell and third-party digital marketing agenciesCollaborate with other marketing team members to develop and execute integrated marketing campaignsAssist marketing team members on an ad hoc basis and help with other various marketing endeavors as neededRequired Qualifications : Basic WordPress and HTML skillsExperience with email marketing automation tools and social media scheduling platformsProject management experience, strong organizational skills, meticulous.
Asana experience preferredProficient in Microsoft Office Products (Word, Excel, PowerPoint, SharePoint, Teams)Flexible with the ability to perform a wide range of tasksWillingness to work outside of regular business hours including occasional weekendsUnwavering commitment to working safelyEqual Opportunity Employer / Protected Veterans / Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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