Burton Medical LLC Hiring for Digital Marketing at Addison, IL, US Full Time

Job Description

Job Description

Position Description / Responsibilities :

• Plan and execute Digital Marketing initiatives.
• Prepare Distributor Web Content assuring proper Branding, Product Content and Loading of Burton Product attributes.
• Perform Regular cadence of review for Tier I and Tier II Customers regarding Burton Content with corrective action.
• Assure Burton Digital Assets are current and relevant Photos and Product Dimension Files (BIM, Revit).
• Placement of Burton on Industry Product Content Warehouses Manage Lead Generation from Searches.
• Social Media placement and effectiveness tracking.
• Search Engine Optimization (SEO) and Web Content improvement.
• Analysis of Burton Site Web Traffic and Constant Improvement Action.
• Web Ad Creation and Placement.
• Shape and Utilize ERP (NetSuite) CRM to support & initiate Targeted Customer Marketing.
• Website Visit Lead Generation tracking and follow-up.
• Live and Virtual Tradeshow On-Line Content Setup.

Requirements :

• Minimum – B.S and / or M.S. Degree in Marketing or related field
• 1-5 years of (digital) marketing experience
• Capability to learn Technical (Electrical / Mechanical) understanding of Designed in Products.
• Active Listening – Focus on Buyer / User’s needs translating to “Best Fit” Product Solutions
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Value Chain.
• Getting Work Done Through Others – Collaboration with Internal and External Stakeholders.
• Demonstrated knowledge in the use of Search Engine Optimization Tools, WordPress, Adobe InDesign, and Email Marketing Campaign & Monitoring applications.
• interpersonal skills, including strong relationship building proficiency.
• Ability to communicate effectively both orally and in writing.
• Good analytical, mathematical, and problem-solving skills.
• Computer skills with knowledge and use of Microsoft Office : Outlook, Excel, Word, PowerPoint.
• Experience working with an ERP system.

Preferences :

• Proven working experience in digital marketing, leading, and managing SEO / SEM, marketing database, email, social media and advertising campaigns.
• Proven creative track record in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Company Description

Burton is a medical device manufacturer engaged in the business of designing, manufacturing, and distributing high-quality examination, and surgery lighting equipment.

Since its inception in 1928, Burton has been known for superior quality, exceptional value, and long-lasting solutions to complex lighting issues facing physicians, surgeons, and veterinarians throughout the world.

Company Description

Burton is a medical device manufacturer engaged in the business of designing, manufacturing, and distributing high-quality examination, and surgery lighting equipment.

Since its inception in 1928, Burton has been known for superior quality, exceptional value, and long-lasting solutions to complex lighting issues facing physicians, surgeons, and veterinarians throughout the world.