Burberry Hiring for Digital Merchandising Manager at London, Full Time

JOB PURPOSE

Specific for a product line / category, she/he is instrumental in developing the digital merchandising plan while ensuring alignment with company strategy and creative vision. She/he will manage the range and sales plans for future and current seasons focusing on the key initiatives. She/he will also be the operation lead in site optimisation activities to react to changing trading trends while ensuring digital initiatives are well represented on site.

RESPONSIBILITIES

BUYING, MERCHANDISING & TRADING

• Pre Market: Analyse performance and develop buy strategy in preparation for seasonal buy. Create digital range plan brief to ensure range reflects digital needs. Partner with regions on OTB plans and CF/replen planning.
• In Market: Partner with regional merchandising teams on locally relevant digital buy and define the depth of the products for digital with regional sign-offs. Evolve buy strategy for respective category each season.
• Key contact in demand forecasting project, working with regions and other stakeholders on evolving the tool and improving accuracy of the buy.
• Work closely with product merchandising team to develop merchandise strategies to drive digital growth and with regional merchants to understand & execute localised product opportunities digitally. Identify emerging trends in season to further unlock the commercial opportunities.
• Leverage in house reporting systems and analytics to identify areas of opportunity to further grow digital business; analyse trade weekly, monthly, quarterly & yearly and report on dynamic merchandising activities to maximise sales & sell through as well as engagement.
• Partner with regional merchandising & planning to ensure digital availability is maximised & drive new trading ideas in reaction to changing trends.
• Pro-active use of merchandising tools to optimise trade on Bubrerry.com whilst supporting localisation through dynamic merchandising.
• Implement new product roll-out strategy to support key corporate product initiatives by partnering with all key stakeholders including styling teams.
• Work with Digital Marketing teams on selecting products and links for emails, optimising SEO and destinations for marketing campaigns.

SITE MERCHANDISING & OPERATIONS

• • Lead site merchandising preparation for monthly delivery launches, ensuring maximum content readiness, stock and optimised site merchandising.
• Ensure products loaded have all attributes, images and copy optimised to increase conversion. Drive UPT through complete the look recommendations.
• Partner closely with VM on curated pages, selecting products to feature whilst balancing art and commerce.
• Ensure journeys from traffic driving channels through to product are consistent and optimised.
• Manage the menu navigation and categorisation of products, working closely with UX, copy and SEO.
• Collaborate with the content team for a smooth publishing process and ensure operational excellence through constant efforts to improve platform capabilities.

MANAGEMENT

• Manage a team of 4 members and multiple categories with delegation/prioritisation of work to ensure they complete tasks in time and to company standards, as well as help them develop right skills required for the job.
• Continue to de-risk the business by ensuring retention plan, which is essential in fast moving digital environment through inspiring and motivating junior members of the team.
• Ensure strong networking across regional and corporate merchandising teams along with key digital partners.

PERSONAL PROFILE

• Previous digital merchandising/buying experience in related area
• Accuracy, great attention to detail
• Passion for product and buying
• Analytical, good numerical skills
• Strong excel skills
• Good Communication skills and teamwork

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.