Bryant & Stratton Hiring for Digital Marketing Manager at Orchard Park, NY, United States Full Time

Description

Position Status : Exempt

Work Hours : MonFri, 8am-5pm. Hours may vary for project needs. Saturdays and secondary holidays may be a scheduled workday.

Limited travel may be required.

s To : Systems Marketing Director.

Location : Fully Remote.

Position Summary :

We are seeking a highly skilled and experienced Digital Marketing Manager with a strong background in generating leads and driving enrollments through the optimization of owned media channels.

The Digital Marketing Manager will be responsible for optimizing our owned media channels (website, landing pages, social media, email), to enhance user experience, engage our target audience, and drive measurable results.

This role requires expertise in website management, A / B testing, conversion rate optimization, UX / Design, SEO, Google Analytics (G4), social media management, content strategy, and lead generation.

You’ll collaborate with our agency partners and internal marketing colleagues, specifically the Marketing CRM Communications Specialist and Marketing Coordinator, to bolster your efforts.

In this role, you will assist the Systems Marketing Director in developing, refining, and executing strategies that maximize performance of our owned media assets, drive user engagement, and contribute to the growth of the college.

Your creative and technical skills will help us engage our target audience effectively while ensuring a seamless and user-friendly digital experience across all B&SC owned media channels.

If you are a highly motivated and results-driven professional with a passion for optimizing owned media assets to enhance brand visibility and engage potential students, we would love to hear from you.

Essential Duties and Responsibilities :

Assist with the planning, design, and development of the college’s website, ensuring it aligns with our branding and strategic goals.

Create and manage a testing roadmap and prioritizes areas for improvement on the website / landing pages based on insights from available data and user feedback.

Troubleshoot website technical issues and liaise with IT support as needed. Identify and track relevant social media metrics, track the success of campaigns, and provide regular s and insights to improve performance.

Collaborate with various departments to gather and update content on our website and landing pages, ensuring compliance, accessibility, accuracy and relevance.

Include impactful calls-to-action (CTAs) and lead capture forms to maximize conversions. Collaborate with agency partners and B&SC institutional research team to iterate and optimize website / landing page elements for improved conversion rates, user engagement, and downstream enrollments.

Partner with internal and external partners to create engaging content that resonates with potential students across our owned channels.

Ensure that all social media content aligns with the college’s brand guidelines and maintains a consistent brand voice. Partner with marketing coordinator to plan and execute visually appealing social media campaigns to promote college events, programs, and achievements with a focus on lead generation and community engagement.

Collaborate with SEO agency to apply best practices in SEO principles and techniques on our website to improve search engine rankings and organic traffic.

This includes conducting keyword research, implementing on-page optimization, building quality backlinks, and ultimately driving an increase in leads and enrollments from organic traffic.

Demonstrate expertise in managing and growing social media channels, including understanding different social media platforms, creating engaging content, analyzing metrics, and implementing social media strategies.

Additional Responsibilities :

• Proficient in email marketing strategies, list building, automation tools, and segmentation.
• Partner with the Marketing CRM Communications Specialist to Implement marketing automation workflows that streamline communications, nurture leads, and enhance the student journey.
• Proficiency in using analytics tools (e.g., Google Analytics) to track and measure the performance of owned media assets, analyze user behavior, identify trends, and make data-driven decisions for improving engagement and conversions.
• Analyze data, track key performance indicators (KPIs), and partner with the Institutional Research & Analytics team to generate actionable insights to optimize the performance of our owned media channels.
• Stay up-to-date with industry trends, emerging technologies, best practices in digital marketing, and proactively apply this knowledge to enhance our digital marketing efforts.
• Collaborate with cross-functional teams, including agency partners, admissions, systems marketing, and local marketing, to ensure alignment and seamless execution of owned media initiatives.

Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Qualifications :

• Education : Bachelor’s degree in Marketing, Communications, or a related field. Advanced degree is a plus
• Proven experience in digital marketing, with a focus on website management, lead generation and conversion optimization strategies.
• Strong understanding of digital marketing principles, SEO, content marketing, and lead nurturing strategies.
• Proficiency in using content management systems (CMS), specifically WordPress, email marketing platforms, social media management tools, and web analytics tools.
• Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions to optimize owned media performance.
• Strong project management and organizational skills with the ability to handle multiple priorities and meet deadlines.
• Strong interpersonal and communication skills, with the ability to build relationships, influence stakeholders, and work effectively in a collaborative environment.
• Computer Skills : Proficiency in Microsoft Office

Physical Demands and Work Environment :

Position requires standing or sitting in a stationary position as well as the occasional need to lift, carry, push, and / or move objects up to 10 pounds.

Position also requires the use of computer technology / equipment.

Position requires the ability to hear conversations and receive information in person and over the telephone.

Position requires the ability to convey detailed and important instructions or ideas accurately, loudly, or quickly.

Starting Salary Range : $75,000 $100,000 per year.

Please note that the compensation information is a good faith estimate of the base pay for this position. The selected candidates actual base pay for this role will take into account a wide range of non-discriminatory factors including but not limited to skill sets, experience and training, licensure and certifications, and other business and organizational needs.

The disclosed range estimate may not have been adjusted for the applicable geographic differential associated with the location at which the position may be filled.

At Bryant & Stratton College, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.

Information about the total compensation package for this position will be provided during the interview process.

Bryant & Stratton College offers a professional and rewarding work environment with a comprehensive benefits package that includes competitive salaries, medical / dental / vision insurance, generous vacation / holidays, 401k, as well as company paid college tuition for associates and family.

This role may be performed onsite, remote, or hybrid.

Unlock your full potential in the innovative and inclusive environment at Bryant & Stratton College. We are a career-focused, private, nonprofit college built differently to serve the needs of students, alumni, associates, employers, and the community.

Founded in 1854, Bryant & Stratton College offers real-world education leading to bachelor’s, associate’s, and professional certificates after completion in the fields of healthcare, technology, legal, business, graphic design, and more.

We offer a comprehensive benefits package that includes competitive salaries, medical / dental / vision insurance, generous paid time off, 401(k), and company-paid college tuition for associates and their families.

Apply now to join our team of student-focused associates!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Bryant & Stratton College is an Equal Opportunity Employer.

Qualifications

Education

Required

• Bachelors or better
8 hours ago