Brooks Brothers Hiring for DIRECTOR, LOYALTY AND CREDIT at New York, New York Full Time

Job Description

Founded in 1818, Brooks Brothers is America’s oldest clothier. For more than 200 years, the brand has defined the standard of dress in America and has evolved into a global lifestyle brand offering complete apparel and accessories collections for men, women and children. Brooks Brothers products are world renowned for innovation, quality, timeless style and exceptional value. As America’s oldest clothing retailer, Brooks Brothers has a long history of creating long-term relationships with both our Customers and our Associates.

General Summary

The Director, Loyalty and Credit at Brooks Brothers will define, own and deliver the comprehensive Loyalty and Credit Card strategy for the Brooks Brothers brand across eCommerce, Specialty Stores, and Outlet Stores. This role will be responsible for activation partnering with teams running the Customer Data Platform, email marketing channel, SMS marketing channel and in-store marketing and execution.  A key focus of this role will be increasing our customer count in our Loyalty and Credit Programs, as well as growing customer annual value and overall brand engagement and satisfaction.

Position Description

·         Shape Loyalty and Credit strategy for customer growth, retention, and engagement across all customer touch points

·         Ability to develop and drive ongoing 3/6/12 month marketing and customer engagement plans and develop POVs on the customer journey across customer segments within the brand

·         Analyze program performance by customer segment and tier and consistently enhance value proposition for Loyalty and Credit customers

·         Develop a roadmap and action plan to scale advanced Loyalty and Credit activation programs across stores and eCommerce (including monthly goal setting, introduction of contests, etc).

·         Partner with retail store teams to develop strategies for point-of-sale acquisition and at-retail engagement opportunities

·         Leverage customer data to assist in creation of marketing strategies to more profitably drive traffic and conversion, grow the customer file and more accurately track performance

·         Drive customer segmentation, targeting, and contact strategies designed to drive retention, loyalty, and overall LTV through earned, owned (stores, email) and paid channels (digital marketing opportunities)

·         Serve as a Loyalty and credit business intelligence leader, utilizing analytics to drive customer-centric action plans and first party data collection and activations

Skills & Requirements

·         Seasoned senior leader with 7-10 years of related experience in retention marketing (loyalty and credit card programs)

·         Passionate about Stores, eCommerce and digital marketing with an interest in apparel and retail

·         Strong analytical skills with the ability to interpret extensive data to make actionable recommendations to the business. Proficient in Excel and data visualization tools (Tableau, Domo, BI Tools, etc.). Knowledge of web tools including pixels, Google Tag Manager, Google Analytics, etc.

·         Strong project management skills, highly organized and demonstrated ability to execute projects on or under budget and on time or early.

·         Must be able to operate both strategically and tactically in a high-energy, fast-paced environment

·         Experience working with partners at multiple levels within an organization (operations, marketing, finance, creative, etc.).

·         Highly collaborative and the ability to work as part of a team

·         Strong communication skills, both written and verbal

·         Bachelor’s Degree with strong academic record

SPARC Group LLC is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce, and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment on the basis of race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by law (“Protected Characteristics”).