BrewDog Australia Hiring for eCommerce & Digital Manager at Murarrie, Queensland, Australia Full Time

ABOUT US

BrewDog exists for one very simple reason. To make other people as passionate about awesome beer, in all its forms, as we are. With four breweries globally, a network of over 100 bars worldwide, and a passionate team of 2,000 beery disciples, we’ve grown up since we came howling into life in 2007 in a garage in the windswept northeast of Scotland.

We opened our state-of-the-art Aussie brewery and DogTap Taproom on the banks of the Brisbane River in 2019. Our team are super proud to be part of an incredible Aussie craft beer community, and with our rapid rate of growth, it’s a brilliant time to join our expanding team.

BrewDog is an employee and community owned independent, carbon negative brewery. We’re focused on 3 things – amazing beer, our amazing people and partners, and our precious planet. 

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APPLICATIONS

Please apply via our BrewDog official portal – https://jobs.brewdog.com/vacancies/4055/e-commerce-and-digital-marketing-manager.html

Note: we will not be checking Linkedin submissions directly.

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ABOUT THE ROLE

YOUR MISSION:

Our e-Commerce and Digital Marketing Manager will fully manage our direct-to-consumer e-Commerce business and lead our Digital Marketing nationwide. You’ll also take-the-reins, along-with our Australia CEO and Head of Operations, to manage every aspect of our BrewDog Australia marketing (digital, retail / bars, trade marketing, consumer marketing).

ing into the CEO and Head of Operations for Australia.

Lead + Manager Direct to Consumer:

• Lead + Manage and monitor our CRM system, BrewDog Australia Online Store and incoming orders, ensuring they are processed in a timely manner, in partnership with our warehouse team
• Be the link between our Australian team, the global Digital and E-Commerce team & Customer Service in the UK, our customers, and our accounting department
• Work closely with our delivery partners, to maximise value and service for our customers
• Utilising our digital channels and promotional activity to drive sales and growth year on year
• Analysing e-Comm performance to optimise ROI

Support – Retail / Bars Marketing:

• Working closely with our Head of Operations, our Executive Chef, our Franchise Bar Partners, and BrewDog Venue General Managers, to lead our retail / bars marketing, to drive bookings, and foot-fall to our growing venue locations across Australia
• Working with our Global Retail Marketing team to ensure consistent execution of the brand and assets in Australia

Support – Trade Marketing:

• Working closely with our Head of Sales, the CEO and the sales team, to develop trade marketing programs, assets, and materials to drive visibility at the point of purchase and drive sales in trade
• Supporting our key customers in raising BrewDog visibility both internally and externally within their stores / sales channels
• Analysing performance (ROI) for future learnings and improvement

Support – Consumer Marketing:

• Working closely with the CEO and global brand marketing team, to drive brand visibility and develop brand equity, nationally
• Media purchasing and creative development with our internal design teams
• Briefing and management of select external agencies for all marketing programs
• Analysing performance (ROI) for future learnings and improvement

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ABOUT YOU

• Successfully completed degree or training in marketing with a focus on online marketing, digital marketing, e-commerce or further education with comparable qualifications
• Minimum 2yrs experience in a comparable position
• A good feel for our customers and their search behaviour
• Knowledge in the use of common SEO & performance tools and technical understanding of current web technologies
• Motivated self-starter/ownership mentality – act like the owner of your area of business
• Organised, reliable, and persistent
• Passionate for taking complete ownership for an amazing brand, and its development at every touchpoint in Australia
• Full of energy, positivity and a healthy understanding that work isn’t everything

What We Offer:

Aside from the opportunity to join our brilliant team, on the banks of the Brisbane River in Sunny Southeast Queensland (almost directly under the Gateway Bridge), we have heaps of positives on offer with this role.

• As a full-time employee you’ll be eligible to own a share of BrewDog as part of our Hop Stock staff share scheme
• Training on all things beer related – we’ll make you a passionate expert on the all things related to the glory of beer!
• Direct input and influence on the future development of our Aussie business, and the BrewDog Brand

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