Business Unit Overview
Bob Evans Farms operates in multiple convenience foods categories within grocery and club. It holds #1 market positions in three major categories. This winning brand has been experiencing strong growth, a trend it’s expecting to continue mostly through its leadership in the refrigerated dinner and breakfast categories. Bob Evans Farms products are distributed nationally in retailers throughout North America.
Position Overview
This position is responsible for growing the breakfast channel at Walmart with Bob Evans Farms, Inc. This includes identifying sales opportunities and analyzing appropriate, strategic business and industry drivers. The position also develops, implements, and manages a sales strategy to achieve aggressive sales goals. This person will be accountable to grow the current relationship / business with one or more of our top ten customers.
Accountabilities
• Manages a significant customer account portfolio of accounts (>$20M in sales) or has direct responsibility
•Accountable for sales performance vs. plan (AOP delivery), revenue, and margin targets for assigned accounts and assigned categories
•Responsible for accurate demand plans and addresses gaps in customer strategic plan
•Collaborates with broker teams to ensure key sales goals are achieved at assigned accounts
•Builds relationships with key decision makers and is responsible for day-to-day relationship at assigned accounts and is the primary contact for the buyer
•Conducts monthly, quarterly and annual business reviews with customers focused on sales results, new item performance, and growth opportunities
•Builds strategic relationship through joint business planning and customer collaboration
•Works closely with Category Management team to identify whitespace opportunities and to develop annual plans to address opportunity
•Communicates Innovation, category insights, shopper insights, that drive impactful results for our customers and Bob Evans
•Reviews analysis and consumer data to understand product performance and category trends
•Defines and communicates customer requests to the organization – becomes voice of customer to the organization
•Develops promotional plans and tactics; responsible for planning and managing promotional lending / calendar
•Executes revenue generation strategies including support for new item roll-outs, expanded distribution, and development of strategic category business plans
•Collaborates with various internal teams to create winning business propositions that be benefit Bob Evans and the customer (Category Management, Trade Management, Brand, Shopper Marketing, and E-Commerce
Qualifications
•Bachelor of Science in Business Administration or other related field
•Minimum of 8 years of experience or equivalent combination of education and experience
•Required to travel up to 50% of the time
•Exceptional communication and interpersonal skills
•Ability to influence, convince and persuade
•Strong customer service orientation
•Ability to facilitate and lead team activities related to new business opportunities
•Effective organizational skills
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